savoywest.ca revenue estimates

Starting with the reliable SEO data showing 544 organic search visitors per month, I estimated paid search traffic using industry benchmarks for ecommerce stores in the outdoor apparel vertical, where paid search typically accounts for 50-60% of organic traffic for mid-tier sites with moderate competition; thus, 544 * 0.55 ≈ 300 paid visitors. Total monthly traffic was derived by applying standard ecommerce performance metrics for traffic composition in this industry: organic 20-25%, paid 15-20%, direct 30-40%, social 10-15%, and referral 15-20%; using a balanced ratio (organic 22%, paid 12%, direct 35%, social 13%, referral 18%) yields approximately 2500 total visitors (544 / 0.22). The store savoywest.ca positions as premium outdoor apparel (e.g., jackets, pants priced $150-400 CAD based on publicly available website product listings), targeting Canada with a mature but niche brand focus, suggesting a geographic emphasis on North America. Conversion rate of 2.5% aligns with industry benchmarks for apparel ecommerce (2-3% average per ecommerce performance metrics). Average order value of $200 USD (≈$275 CAD) reflects product mix analysis from the site (mid-to-high priced technical outerwear) and vertical averages adjusted for premium positioning. Monthly revenue = total traffic * conversion rate * AOV = 2500 * 0.025 * 200 ≈ $12,500 USD, converted using current approximate exchange rates. These estimates consider the store's legitimacy (confirmed via generic trust analyses showing medium-high safety scores), limited brand recognition implying balanced traffic sources, and typical ratios for similar Canadian-focused outdoor retailers.