scanovus.com revenue estimates

The estimate starts with the reliable SEO data indicating approximately 830 organic search visitors per month. In the health and personal care e-commerce vertical, industry benchmarks suggest that paid search traffic often constitutes about 20-30% of the organic traffic for a small to medium-sized store with moderate brand recognition. Hence, paid search visitors are estimated at around 200 monthly. Direct, social, and referral traffic typically add an additional 40-60% on top of combined organic and paid traffic, leading to an estimated total monthly traffic of roughly 1500 visitors. The conversion rate for Shopify-based stores in this niche averages between 2.5% and 4%; a mid-point estimate of 3.5% is used given the store’s established 5-year domain age and average trust indicators. The average order value is inferred by reviewing the product mix and pricing visible on the website, which appears to focus on supplements and wellness items mostly priced between $40 and $120, suggesting an average order value around $85. Multiplying total estimated conversions (1500 visitors * 3.5% conversion) by average order value yields estimated monthly revenue near $45,000. The primary currency is set as USD, consistent with the website's hosting location in Canada and typical North American targeting. This methodology incorporates general ecommerce performance metrics, industry benchmarks for traffic composition and conversion rates, observed product pricing, store maturity, and market positioning to derive these estimates.