schottnyc.com revenue estimates

Estimates derived from web research on schottnyc.com traffic data showing approximately 217K total monthly visits from industry analytics platforms, adjusted slightly upward for recent growth trends observed in similar domains. Organic traffic estimated at 38% of total based on ecommerce performance metrics for apparel brands with strong brand recognition, aligning with competitor breakdowns where Google organic contributes ~38%. Paid search estimated at 1.5-2% using industry benchmarks for premium fashion DTC sites. Total traffic rounded to 220K incorporating direct (30%), social, and referral shares per typical ratios for mature US-based apparel ecommerce (direct 25-35%, organic 30-40%, paid 2-5%, other 25-35%). Annual revenue of $23.8M from company profiles divided by 12 yields ~$1.98M monthly, cross-verified with revenue ranges of 100-200M for top domains from market share analysis. Conversion rate of 2.8% applied from ecommerce benchmarks for premium apparel (2-3.5% range, higher end due to brand loyalty and Made-in-USA positioning). AOV of $285 estimated from website product analysis showing leather jackets/outerwear priced $200-500, with mix favoring mid-to-high range per category focus. Primary currency USD confirmed from site content targeting US market. Factors considered: store maturity since 1913, premium market positioning (authentic leather goods), US geographic focus, high domain trust, and industry traffic compositions from apparel vertical benchmarks.