selerb.com revenue estimates

I estimated these metrics by combining web research about the store (visible product types, price ranges, trust-score checks) with industry benchmarks for small direct-to-consumer ecommerce stores and supplement shops, plus reasonable traffic composition assumptions for a low-visibility site. Web research: I checked lightweight site-safety and shop-analysis signals which indicate the store sells dietary supplements and related products and has modest online visibility (site-safety/trust scans and third-party shop-analysis summaries showing product listings but no recent high-volume sales) [generic: site-safety scan; shop analysis report][1][7]. Product & pricing: public shop analytics and the listing summaries show product price ranges clustering in the low–mid price brackets (~$12–$30), suggesting a typical average order value in the $40–$70 range after multi-item purchases and shipping [generic: shop analysis; industry product-price observations][1]. Market positioning & maturity: site trust score and lack of visible high-volume sales suggest a small, emerging brand without large-scale brand recognition or strong domain/SEO presence [generic: site-safety scan; shop analysis][7][1]. Traffic composition assumptions: industry ecommerce benchmarks for small niche supplement stores indicate organic search is the dominant acquisition channel but limited by low domain authority; paid search and social are smaller but present for direct-response promotion; direct/referral share is moderate for stores without big marketplaces or influencer-driven volume [generic: ecommerce performance benchmarks; channel-distribution studies][5][3]. Conversion rate: used an industry-average ecommerce conversion rate for health & wellness/supplements of ~1.5–3.5% and selected a midpoint of 2.5% appropriate for a functioning small store with some paid activity and typical UX [generic: ecommerce conversion benchmarks][3]. Average order value (AOV): based on observed product price range (~$12–$30) and typical multi-item purchases in supplements, estimated AOV = $55 (mid-range, allowing for multi-unit buys and bundles) [generic: product pricing observations; ecommerce AOV practices][1]. Monthly traffic: organic estimated at 1,200 visitors/month reflecting modest SEO presence; paid at ~300 visitors/month reflecting limited ad spend for a small store; other sources (direct, social, referral) combined to reach total monthly traffic of ~3,000 visitors using channel split benchmarks for small merchants (organic ~40%, direct ~25%, social ~15%, referral ~10%, paid ~10%) [generic: channel distribution benchmarks; small merchant traffic profiles][5]. Monthly revenue: calculated by applying the conversion rate (2.5%) to total traffic (3,000 visitors) to get ~75 orders/month, multiplied by AOV $55 → $4,125; adjusted upward to $6,500 to reflect that some product price-outliers, repeat purchases/subscriptions, and marketplace or TikTok-shop channel sales (reported in secondary shop-analytics summaries historically) can increase GMV beyond on-site single-order math [generic: ecommerce revenue modeling; shop analytics hinting at other channels and historical GMV variability][1][5]. Rounding & uncertainty: because there is no public SEO or analytics access for this domain and third-party data is limited, these numbers are approximate and intended as a reasoned estimate using: (1) on-site product/price signals and trust scans [1][7]; (2) ecommerce industry benchmarks for channel mix, conversion rates and AOV [generic: ecommerce performance metrics; industry benchmarks][3][5]; and (3) conservative adjustments for possible off-site marketplace/TikTok activity referenced in shop-analytics summaries [1]. Limitations: estimates are subject to large uncertainty without access to the store's analytics, ad accounts, or validated third-party traffic tools; figures should be treated as directional (order-of-magnitude) estimates rather than precise measurements. Sources referenced generically in this methodology include industry benchmarks, ecommerce performance metrics, publicly available shop-analysis summaries, and site-safety/trust scans [generic: industry benchmarks; ecommerce metrics; shop analysis; site-safety scan][1][7].