sereneskin.co revenue estimates

Estimates are based on generic ecommerce and skincare industry benchmarks combined with qualitative analysis of the store's market positioning and product pricing. Given the absence of direct SEO or analytics data for sereneskin.co, organic traffic is approximated using typical small to mid-sized niche skincare ecommerce sites, which often receive 50-60% of their traffic from organic search, adjusted downward due to limited brand recognition and low Trustpilot rating indicating modest traffic volumes. Paid search traffic is estimated as roughly 20% of organic, reflecting a common paid-to-organic ratio in competitive beauty markets. Total traffic includes direct, social, and referral sources, roughly doubling the sum of organic and paid traffic, consistent with industry averages where direct and social channels contribute significantly. Monthly revenue is derived using an estimated conversion rate of 3.5%, typical for well-optimized beauty ecommerce stores, applied to total traffic and multiplied by an average order value (AOV) of $50, inferred from visible product pricing on the site and comparable ecommerce price points. The primary currency is USD, based on the website domain and content. The industry vertical is skincare and beauty ecommerce, identified by product focus and site branding. This methodology combines ecommerce performance metrics, typical traffic source distributions, conversion rates, and product pricing models commonly observed in this industry.