shuddhswad.shop revenue estimates

The estimates are derived based on web research and typical ecommerce benchmarks for a niche food startup like Shuddh Swad, which sells traditional Indian snacks (thekua). The store appears to be young (launched in 2023) and small-scale with limited product range and moderate brand recognition. Pricing data from the website shows products priced between Rs. 299-799 (approximately $4-10 USD), indicating a budget to mid-market positioning targeting Indian customers, as supported by payment methods in INR and shipping policies. Industry benchmarks for small food ecommerce stores suggest an organic search traffic share around 40-50%, with paid traffic comprising roughly 10-15%, the rest being direct, referral, and social. Given the niche and newness, monthly total traffic is estimated at ~3500 visitors. Conversion rates for food ecommerce typically range 1.5-3.5%; a median 2.5% is used here. Average order value is inferred from product pricing and typical basket sizes to be about $40 USD. Monthly revenue is calculated as total traffic × conversion rate × average order value, yielding approximately $6,000 USD. The primary currency is INR, reflecting the store’s focus on Indian customers. These estimates rely on publicly available ecommerce performance metrics, typical traffic composition ratios, product pricing analysis, and qualitative information about the store’s maturity and market positioning.