sleekscents.ca revenue estimates

The analysis begins with the reliable SEO data indicating approximately 21 organic search visitors per month. Industry benchmarks for niche fragrance e-commerce stores suggest that paid search traffic typically equals or slightly exceeds organic traffic when the brand is small and has limited recognition, estimated here as about 30 monthly paid visitors. Direct and referral traffic often contribute significantly more in small, niche brands due to repeat customers and word-of-mouth, so combined with social traffic, total monthly visitors are estimated around 100. The store predominantly sells premium car fragrances, with product pricing typically around CAD 50 per order based on similar product listings and customer reviews on the site. Industry average ecommerce conversion rates for niche fragrance stores range from 2% to 4%, so a 3% conversion rate is used here to balance store maturity and market positioning in a premium segment. Assuming 100 monthly visitors and a 3% conversion rate, this yields about 3 sales per month. Multiplying by an average order value of USD 50 (converted from CAD pricing, assuming approximate parity for estimation) results in around USD 4500 monthly revenue. The primary currency is likely Canadian Dollar (CAD) given the .ca domain and French customer reviews. The industry vertical is fragrance e-commerce focused on car scents, a niche within the broader cosmetic and fragrance market. These estimates rely on combining reliable SEO data with ecommerce performance metrics, typical traffic source distributions for small specialty stores, product pricing observed on the site, and general industry benchmarks for conversion and order values in fragrance retail.