souffle.cool revenue estimates

Web research on souffle.cool reveals it is a niche ecommerce store selling premium puffer jackets and outerwear, positioned as a modern, stylish brand with product prices ranging from $100-$250 USD based on visible listings, indicating a premium market focus likely targeting urban fashion enthusiasts in the US and Europe. Industry benchmarks for fashion ecommerce were applied: small-to-medium stores (under 2 years maturity, low brand recognition) typically see total monthly traffic of 5,000-10,000 visitors, with traffic composition at 20% organic, 30% paid search, 20% direct, 15% social, and 15% referral per ecommerce performance metrics. Organic traffic estimated at low end due to new domain and limited SEO visibility (assumed domain authority <20). Paid traffic higher reflecting common reliance on ads for fashion launches. Conversion rate of 2.5% aligns with apparel industry averages from ecommerce analytics reports. AOV of $160 derived from product mix analysis (mid-range puffers as hero products). Monthly revenue calculated as total traffic * conversion rate * AOV. Primary currency USD confirmed from site pricing. Store maturity assessed as early-stage via minimal online mentions and basic site structure; geographic focus inferred as global but US-centric from language and shipping norms.