starshop.pk revenue estimates

Starshop.pk is identified as a small, multi-category e-commerce store in Pakistan selling clothing, electronics, beauty products, toys, and gadgets, operating nationwide with a focus on cities like Lahore, Islamabad, and Karachi, based on website analysis and about page content. As a low-maturity site with low Tranco ranking and no top rankings among Pakistan's 101k e-commerce stores, traffic is estimated using industry benchmarks for small Pakistani general merchandise retailers: organic search typically comprises 40-50% of traffic for such sites due to moderate SEO visibility inferred from broad product categories; paid search 10-15% reflecting limited ad budgets; direct 20-25% for basic brand recognition; social and referrals filling the rest per ecommerce performance metrics. Total monthly traffic set at 3,500 visitors, scaled down from top stores like Daraz (9M+) and averages for small WooCommerce/Shopify sites in Pakistan (under 5k monthly for bottom 80%). Conversion rate of 2.2% aligns with industry benchmarks for general merchandise (1.5-3% for small stores). Average order value of $45 (approx. PKR 12,500) derived from product pricing analysis showing mid-range items from Rs. 7,000-30,000 (electronics, beauty, apparel), adjusted for typical mix in multi-category stores. Monthly revenue calculated as total traffic × conversion rate × AOV, converted to USD using standard ecommerce formulas and Pakistan market data. Estimates conservative due to site's average trust score, lack of prominence, and budget positioning in competitive market dominated by platforms like Shopify (55% share).