syra.coffee revenue estimates

Syra Coffee is identified as a Spanish specialty coffee company founded in 2015, operating primarily in Spain with a focus on sustainability, EUDR compliance, and a loyalty app for orders and rewards, indicating a mature brand in the food and drink vertical with physical stores and ecommerce elements. Industry benchmarks for specialty coffee ecommerce show average monthly organic traffic of 2,000-5,000 visitors for mid-tier sites, comprising 40-50% of total traffic due to moderate domain authority and SEO visibility from sustainability content. Paid search is estimated at 20-25% using typical ratios for coffee brands relying on Google Ads for promotions. Total traffic incorporates direct (15%, from brand loyalty and app integration), social (10%, via Instagram/Facebook for coffee enthusiasts), and referrals (10-15%, from partners like Coolx), benchmarked against ecommerce performance metrics for similar European DTC coffee brands with app usage ranks around #40 in Spain Food & Drink category. Conversion rate of 2.5% aligns with industry averages for premium coffee (2-3%). Average order value of $40 USD (approx. €37) derived from typical specialty coffee pricing (€20-50 per bag/subscription mix, adjusted for USD). Monthly revenue calculated as total traffic × conversion rate × AOV, cross-checked with benchmarks for funded coffee startups showing $30K-$100K revenue for comparable traffic/scale. Geographic focus on Spain/EU inferred from app rankings, sustainability partnerships, and Spanish-language content, using premium market positioning and store maturity factors from public web research and ecommerce analytics standards.