tanc.co.za revenue estimates

Web research identified tanc.co.za as a South African manufacturer and retailer of medical scrubs, laboratory coats, jackets, and related accessories like stethoscopes, with custom embroidery and nationwide delivery, operating in a niche B2C and B2B medical apparel vertical. Industry benchmarks for small niche ecommerce stores in South Africa's retail sector (e.g., ecommerce at 1.4-2% of total retail sales per publicly available reports) indicate low overall traffic for non-dominant players compared to giants like Takealot. Store maturity appears early-stage with limited brand recognition, focused on local SSA market, budget-to-mid positioning based on product descriptions, and no evident high domain authority or broad SEO visibility. Typical traffic composition for similar small health/medical apparel ecommerce uses industry averages: 35% organic, 10% paid search, 30% direct (repeat/local buyers), 15% referral (healthcare networks), 10% social. Total traffic estimated at low end of small store benchmarks (3-5k monthly visitors) adjusted downward for niche and competition. Conversion rate derived from ecommerce performance metrics for apparel/health products (1.5-3%, averaged to 2.2% for medical niche with higher intent). Product pricing analysis (scrubs ~ZAR 500-1500, stethoscopes higher) yields AOV of ~ZAR 1500 converted at current exchange to USD 85. Revenue calculated as total traffic * conversion rate * AOV. Primary currency ZAR from site context. All figures are conservative estimates blending web research on site, South African ecommerce growth data, and generic benchmarks for traffic ratios, conversion (2-3% apparel), AOV in medical wear, excluding unverified SEO tools.