thepalmjewellers.com revenue estimates

Starting from the reliable SEO data indicating approximately 131 organic search visitors per month, I estimated paid search traffic based on typical traffic composition in the online jewelry sector, where paid traffic often represents about 50% of organic traffic for smaller or mid-sized stores, resulting in an estimate of 65 monthly paid visitors. Total monthly traffic was approximated by incorporating industry benchmarks for jewelry ecommerce, which suggest that organic typically accounts for around 30-35% of total traffic, with direct, social, and referral making up the remainder; scaling from 131 organic visitors yields an estimated total of about 420 monthly visitors. The conversion rate was taken from 2025 ecommerce benchmarks for the jewelry industry, generally ranging from 2.5% to 4%, with 3.5% selected as a mid-point reflecting a specialized niche store with moderate brand recognition. Average order value (AOV) was inferred from product pricing visible on the website, which shows mid-range jewelry pieces commonly priced around $100-$150, so $120 was chosen as a reasonable average. Multiplying total traffic by conversion rate and AOV yields an estimated monthly revenue of $15,600. The primary currency is USD, based on the store’s website pricing and target market cues. The industry is classified as 'Jewelry and Watches' based on product categories and market focus. This methodology relies on combining reliable SEO data with publicly available ecommerce performance metrics, industry benchmarks for traffic sources, and conversion rates typical for online jewelry retailers, adjusted for store maturity and market positioning.