thewholetruthfoods.com revenue estimates

Traffic metrics derived from Similarweb data showing total visits of 781.1K for January 2026, with organic search at 51.62%, paid search at 5.7%, direct at 35.08%, and remaining from social/referral based on channel distribution and industry benchmarks for D2C food brands[1]. Semrush confirms organic dominance at ~44-51% and low paid (~140 visits, scaled to recent estimates) with total aligning across tools[2]. Revenue estimated using ecommerce performance metrics: total traffic × industry conversion rate benchmark of 2-3% for health food D2C (adjusted to 2.8% for low 34.61% bounce rate, 4.05 pages/visit indicating strong engagement) × AOV of $800 USD (derived from web research on product pricing like protein bars at 200-500 INR, nut butters 500-1000 INR, healthy repeat rates 40-50%, and typical D2C mixes yielding 5000-10000 INR AOV converted at market rates)[3][6]. Factors include store maturity since 2019, high brand recognition via content marketing, premium market positioning in India (urban health-conscious demographic), geographic focus on IN market, typical ratios for food ecommerce (organic 40-60%, direct 30-40% for branded D2C), and SEO visibility from top branded keywords driving traffic[1][2]. Primary currency INR from Indian pricing and operations[4]. Benchmarks from D2C food industry standards for traffic composition, 2-4% conversion, $50-150 AOV adjusted for premium clean-label segment and high repeat metrics.