thriftapparel.pk revenue estimates

Estimates are based on a combination of reliable SEO data showing just 2 organic search visitors per month, industry benchmarks for small ecommerce stores in the thrift/used apparel sector, and analysis of the store’s web presence. Given the extremely low organic traffic and no evidence of significant paid campaigns, paid search traffic is assumed to be negligible. Total traffic is estimated by applying typical ecommerce traffic composition ratios (with direct, social, and referral likely contributing marginally more than organic, but still very low overall). Monthly revenue is derived by multiplying estimated monthly orders (based on conversion rate and traffic) by an assumed average order value, using public data on thrift store product pricing in Pakistan and adjusting for the store’s likely small scale and limited brand recognition. Conversion rate is set slightly above the low end of industry benchmarks for small stores, as niche thrift stores can sometimes convert better due to targeted audiences, but remains very modest. Average order value is based on typical secondhand apparel pricing in Pakistan and the product mix observed. Primary currency is inferred from the domain and market focus. The industry is clearly online thrift/secondhand fashion, with a focus on apparel. All estimates reflect the store’s apparent low maturity, limited marketing, and niche positioning within the Pakistani market.