untoldsabers.com revenue estimates

Estimates derived from web research on untoldsabers.com, revealing a niche e-commerce store selling custom lightsabers and Star Wars-themed replicas priced between $100-$300 USD, indicating a **premium positioning** in the collectibles/toys vertical with USD as primary currency. Lacking direct SEO data, applied **industry benchmarks** for niche hobby e-commerce sites (e.g., average monthly traffic 10k-20k for similar domains per ecommerce performance metrics). Assumed store maturity as mid-tier (1-3 years based on site design and product range), low brand recognition, and US-focused geographic targeting. Traffic composition used typical ratios for e-commerce: 40-50% direct (loyal fans), 20-25% organic, 15-20% paid search, 10-15% social/referral (e.g., Reddit/YouTube Star Wars communities). Organic (2,500) and paid (1,500) estimated via **ecommerce benchmarks** for low domain authority sites in toys/collectibles. Total traffic (12,000) scaled to match. Conversion rate (2.5%) from **industry averages** for premium e-commerce (1.5-3.5%). AOV ($160) calculated from product mix analysis (entry sabers ~$120, premium/custom ~$250+). Revenue = total traffic × conversion rate × AOV, adjusted for 2-3% niche uplift. Cross-referenced with general e-commerce performance metrics for validation.