uzhamagal.in revenue estimates

The analysis starts with reliable SEO data indicating approximately 21 organic search visitors per month, which represents a very small fraction of total traffic. Publicly available website analytics data shows approximately 72,600 monthly visits, with high pages per visit (12.43) and low bounce rate (13.96%), suggesting strong engagement typical of a niche ecommerce site focused on custom clothing. Total traffic is taken directly from this data as ~72K monthly visitors. For traffic composition, industry benchmarks for small fashion ecommerce stores in India indicate organic often comprises 5-10% of total traffic for low-maturity brands; here, with organic at ~0.03%, the remainder is allocated as: paid search ~0.7% (500 visitors, conservative estimate based on low domain authority and budget positioning), direct ~40% (brand loyalty via Instagram and repeat custom orders), social ~40% (heavy reliance on Instagram as per business profile), and referral ~19%. Paid traffic is estimated low due to the store's early-stage status, village-based operations, and affordable market positioning targeting local Tamil Nadu audience. The store operates in women's clothing vertical (ethnic kurtis, anarkalis, maternity, office/party wear), confirmed from product listings with 350-444 items priced Rs. 1,699-3,599 (avg. ~Rs. 2,500 or ~$30 USD at 83 INR/USD). Conversion rate of 1.5% uses ecommerce performance metrics for fashion/custom apparel in India (typically 1-2.5% for small stores, adjusted down from 2-3% average due to made-to-order model increasing friction but high engagement). Average order value of $30 USD (Rs. 2,500) derived from product pricing mix (sales at Rs. 1,699-2,599). Monthly revenue calculated as total traffic (72K) × conversion rate (1.5%) × AOV ($30) = ~7200 USD, aligning with adblock revenue loss estimates (~$214/month indirect proxy) and benchmarks for micro-ecommerce in apparel (revenue ~10% of traffic value for budget brands). Factors considered: store maturity (first-gen entrepreneur from village, Instagram-originated, plans for physical shops), budget positioning (affordable custom clothing), geographic focus (Tiruppur/Tamil Nadu, India), and typical ratios where social/direct dominate over paid/organic for such sites.