veroya.pk revenue estimates

Estimates derived from web research on Pakistan's e-commerce landscape, including market size data showing USD 7.7 billion total in 2024 with 17% CAGR, fashion as a leading vertical, and over 70% mobile traffic. Assumed veroya.pk is a small-to-mid tier fashion store based on industry benchmarks for WooCommerce/Shopify usage in Pakistan fashion (common for non-top players), with low domain authority implied by absence of major visibility mentions. Traffic composition uses e-commerce performance metrics: 40% organic, 25% paid, 20% direct, 10% social, 5% referral for niche fashion sites. Total traffic scaled to small store levels (under 5,000 monthly visitors) per data on accelerating store creation but vast majority having <100 products and limited scale. Conversion rate at 2.2% from industry averages for emerging markets (1.5-3%). AOV of USD 65 estimated from fashion pricing mix (budget apparel ~PKR 3,000-10,000) and Pakistan benchmarks. Revenue calculated as total traffic * conversion rate * AOV, adjusted for COD dominance (75%) and low digital penetration, positioning as budget/mid-market with Pakistan geographic focus.