vincy.pk revenue estimates

Estimates were derived using industry benchmarks for mid-sized ecommerce stores in the beauty and fragrance vertical, particularly those operating in emerging markets like Pakistan. Organic search traffic was estimated based on the store's visible product range, brand recognition, and typical SEO performance for niche online retailers with moderate domain authority. Paid search traffic was estimated by referencing average paid ad spend and click-through rates for similar stores, assuming a moderate investment in digital advertising. Total monthly traffic was calculated by adding organic, paid, direct, social, and referral traffic, with direct and referral traffic estimated using typical ratios for online stores in this sector (industry benchmarks suggest direct and referral traffic can account for 30-50% of total traffic for established niche stores). Monthly revenue was estimated by multiplying total traffic by the assumed conversion rate and average order value. The conversion rate was set at 3.0%, which aligns with ecommerce performance metrics for online stores in the beauty and fragrance industry. The average order value was estimated by analyzing product pricing on the website, which shows a mix of mid-range and sample products, with most items priced between PKR 800 and PKR 3,300, translating to an average order value of approximately USD 50. The primary currency used by the store is PKR, as all prices are listed in Pakistani Rupees. The store operates in the beauty and fragrances industry, focusing on perfumes and essential oils. These estimates are based on publicly available data, web research, and industry benchmarks for similar online retailers.