Analyze Attentive SMS conversions in Google Analytics
ConvertMate's growth team imports Attentive SMS campaign performance, subscriber actions, and text message attributed conversions directly into Google Analytics so you can measure which SMS flows drive the highest revenue and compare SMS performance against email and paid advertising channels. This integration gives your marketing team complete cross-channel attribution that shows exactly how text message campaigns contribute to your overall customer acquisition and retention strategy.
Request a demoHow your data flows
Extract SMS campaign data
Pull campaign clicks, subscriber actions, message sends, and conversion events from Attentive SMS flows including welcome series, abandoned cart texts, and promotional broadcasts.
Process attribution mapping
Transform Attentive subscriber interactions into Google Analytics event format with proper UTM parameters, campaign source attribution, and revenue mapping.
Import SMS conversion events
Send Attentive SMS campaign performance as custom events and conversion goals with subscriber journey tracking and revenue attribution by message type.
Compare channel performance
Analyze SMS conversion rates, revenue per subscriber, and customer lifetime value alongside email, paid search, and social media channels in unified reports.
Extract SMS campaign data
Pull campaign clicks, subscriber actions, message sends, and conversion events from Attentive SMS flows including welcome series, abandoned cart texts, and promotional broadcasts.
Process attribution mapping
Transform Attentive subscriber interactions into Google Analytics event format with proper UTM parameters, campaign source attribution, and revenue mapping.
Import SMS conversion events
Send Attentive SMS campaign performance as custom events and conversion goals with subscriber journey tracking and revenue attribution by message type.
Compare channel performance
Analyze SMS conversion rates, revenue per subscriber, and customer lifetime value alongside email, paid search, and social media channels in unified reports.
How it works
Extract SMS campaign data from Attentive
ConvertMate connects to your Attentive account to extract campaign performance data including message sends, click-through rates, subscriber opt-ins, and conversion events from all SMS flows. The system captures data from welcome series, abandoned cart recovery texts, promotional broadcasts, and triggered messages with full subscriber journey tracking. This extraction includes revenue attribution, product clicks, and coupon code usage tied to specific text message campaigns.
Process attribution mapping in ConvertMate
ConvertMate transforms raw Attentive subscriber interactions into Google Analytics event format with proper campaign source attribution and UTM parameters. The system maps SMS campaign names to consistent naming conventions, assigns appropriate event categories for different message types, and calculates revenue attribution based on click-to-purchase windows. This processing ensures that SMS conversions appear in Google Analytics with the same level of detail as email marketing and paid advertising channels.
Import SMS conversion events to Google Analytics
ConvertMate sends processed Attentive campaign data to Google Analytics as custom events and conversion goals with subscriber journey tracking. Each SMS interaction appears in your analytics reports with campaign source set to 'sms', medium set to 'attentive', and campaign names matching your Attentive flow structure. Revenue data flows into Google Analytics ecommerce tracking so you can measure SMS contribution to total store revenue.
Compare channel performance in unified reports
Once imported, your team can analyze SMS conversion rates, revenue per subscriber, and customer acquisition costs alongside email, paid search, and social media channels in Google Analytics standard reports. ConvertMate creates custom dashboards that show SMS performance metrics including click-to-conversion rates, average order value by message type, and subscriber lifetime value compared to other marketing channels. This cross-channel visibility helps you optimize marketing budget allocation based on actual revenue contribution rather than siloed platform metrics.
Use cases
Measure abandoned cart SMS recovery against email campaigns
A home goods retailer needed to justify their Attentive SMS investment by proving that text message cart recovery generated higher conversion rates than email. ConvertMate's growth team imported Attentive abandoned cart flow conversions into Google Analytics with proper attribution windows, revealing that SMS recovered 34% of abandoned carts within 2 hours compared to 18% for email over 24 hours. The team built custom reports showing that while email generated more total recovery revenue due to higher send volume, SMS delivered 2.8x higher revenue per message sent, justifying increased budget allocation to text message campaigns and faster sending cadences after cart abandonment.
Attribute repeat purchases to SMS subscriber nurture flows
A beauty brand wanted to understand which marketing channel drove the highest customer lifetime value beyond first purchase. ConvertMate's growth team connected Attentive post-purchase nurture flows to Google Analytics customer journey tracking, revealing that subscribers who received SMS product education series made 3.2 repeat purchases within 90 days compared to 1.7 for email-only customers. The team created cohort analysis reports showing that SMS subscribers generated 67% higher lifetime value despite representing only 22% of the customer database, leading the brand to prioritize SMS opt-in collection at checkout and invest in more sophisticated text message nurture sequences.
Optimize promotional SMS timing using cross-channel data
A fashion retailer sent promotional SMS broadcasts at the same time as email campaigns but suspected timing overlap reduced overall effectiveness. ConvertMate's growth team imported Attentive campaign performance into Google Analytics alongside email and paid social data, revealing that SMS sent 4 hours after email generated 41% higher conversion rates than simultaneous sends. The analysis showed that customers who received email first but didn't purchase were highly responsive to SMS follow-up, while simultaneous sends created message fatigue. The team built automated reports tracking optimal send time gaps by customer segment, enabling the retailer to sequence multi-channel promotions for maximum combined revenue.
Calculate true SMS subscriber acquisition cost
A supplement brand collected SMS opt-ins through paid advertising but couldn't measure whether subscriber acquisition cost justified long-term revenue. ConvertMate's growth team connected Attentive subscriber growth data with Google Analytics paid campaign costs and subsequent SMS-attributed revenue, calculating that each SMS subscriber cost $4.20 to acquire through paid ads but generated an average of $87 in SMS-attributed purchases over 6 months. The team created profitability dashboards showing SMS subscriber ROI by acquisition source, revealing that Instagram ad subscribers had 2.3x higher lifetime value than Google Search subscribers despite similar acquisition costs, leading to major paid advertising budget reallocation.
Frequently asked questions
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analyzeLet our growth team connect your SMS data to Google Analytics
ConvertMate's marketing experts handle the complete implementation and ongoing management of your Attentive-to-Google Analytics integration, or you can configure it yourself using our self-service platform. Get accurate cross-channel attribution that shows exactly how SMS contributes to revenue.