Export Google Merchant Center bestsellers to Attentive SMS

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ConvertMate's growth team connects your Google Merchant Center performance data directly to Attentive SMS campaigns, ensuring your text message promotions feature products that already demonstrate strong demand in Shopping ads. This workflow eliminates manual product selection guesswork by automatically identifying which SKUs drive the highest click-through rates and conversions in paid search, then prioritizing those proven winners in your SMS promotional calendar.

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How your data flows

Google Merchant Center
Google Merchant Center

Identify top-performing products

Pull Shopping ad performance metrics including click-through rates, conversion data, and impression share for all active products

ConvertMate
ConvertMate

Rank products by demand signals

Analyze conversion velocity, CTR trends, and ROAS to identify which SKUs generate the strongest customer interest and purchase intent

ConvertMate
ConvertMate

Build optimized product lists

Create segmented product collections based on performance thresholds, seasonal trends, and inventory availability for SMS targeting

Attentive
Attentive

Update SMS campaign catalogs

Export winning SKU lists directly to Attentive promotional campaigns with product images, descriptions, and pricing ready for text messages

How it works

Identify top-performing products in Google Merchant Center

ConvertMate's growth team pulls comprehensive Shopping ad performance data from your Google Merchant Center account, including click-through rates, conversion metrics, impression share, and cost-per-acquisition for every product in your catalog. This analysis identifies which SKUs generate the strongest customer demand signals across search campaigns. The team tracks performance trends over rolling 30-day windows to surface products with sustained momentum rather than one-time spikes.

Rank products by demand signals

The growth team analyzes your Merchant Center data to calculate composite demand scores that weight conversion velocity, click-through rate trends, and return on ad spend. This ranking system identifies products that not only generate clicks but actually drive purchases at profitable margins. ConvertMate's analysis accounts for seasonality, inventory constraints, and margin data to ensure recommended products align with your business priorities beyond raw traffic metrics.

Build optimized product lists for SMS targeting

Based on the demand ranking, ConvertMate's team creates segmented product collections tailored to different SMS campaign objectives including flash sales, new customer acquisition, and VIP subscriber exclusives. Each collection includes only products with sufficient inventory depth to fulfill expected SMS-driven demand. The team structures these lists with fallback products that match the performance profile of primary selections in case stock levels change before campaign send dates.

Export winning SKUs to Attentive promotional campaigns

The growth team exports your optimized product lists directly into Attentive with all required catalog data including product images, descriptions, pricing, and deep links to product pages. These exports populate your SMS campaign templates automatically, ensuring every text message features products proven to convert in paid search. ConvertMate's team schedules recurring exports to keep your Attentive catalog current as Shopping ad performance shifts and new bestsellers emerge.

Use cases

Fashion retailer recovers 34% more SMS revenue by promoting proven bestsellers

A direct-to-consumer apparel brand was selecting SMS promotional products based on gut feel and seasonal themes, resulting in inconsistent campaign performance and frequent stockouts on featured items. ConvertMate's growth team implemented this workflow to analyze their Google Shopping data and identified that their SMS campaigns were promoting products with below-average conversion rates in paid search. By switching to a data-driven selection process that prioritized items already demonstrating strong demand in Shopping ads, the brand increased SMS-attributed revenue by 34% while reducing customer service inquiries about out-of-stock featured products by 62%.

Home goods brand eliminates 15 hours weekly on manual product curation

A home decor retailer with 3,200 SKUs was spending three hours daily manually reviewing sales reports and ad performance to select products for weekly SMS campaigns. ConvertMate's growth team built this workflow to automatically surface the top 50 performing products from Google Merchant Center each week based on a custom scoring algorithm that weighted both conversion rate and inventory availability. The automated export to Attentive reduced the merchandising team's workload from 15 hours to under 2 hours weekly while improving average order value from SMS campaigns by 28% through better product selection.

Electronics retailer synchronizes SMS promotions with Shopping ad momentum

A consumer electronics brand was running SMS campaigns featuring products selected weeks in advance, missing opportunities to capitalize on trending items gaining traction in Google Shopping ads. ConvertMate's growth team implemented daily exports that identified products experiencing rapid CTR growth and conversion acceleration in Shopping campaigns, then automatically populated next-day flash sale SMS messages with these momentum products. This real-time synchronization between paid search performance and SMS promotion increased campaign click-through rates by 47% and reduced wasted promotional discounts on slow-moving inventory.

Beauty brand targets VIP subscribers with highest-margin bestsellers

A skincare company wanted to reserve their most profitable products for VIP SMS subscribers but lacked visibility into which bestselling items actually generated the strongest margins after accounting for advertising costs. ConvertMate's growth team enhanced this workflow to combine Google Merchant Center ROAS data with product cost information, creating tiered product lists that matched subscriber segments with appropriate margin profiles. The brand's VIP SMS campaigns now feature only products with proven demand and margins above 60%, while general subscriber campaigns promote high-volume items with lower but still profitable margins, improving overall SMS channel profitability by 41%.

Frequently asked questions

Similar workflows

Let our growth team connect your Shopping data to SMS campaigns

ConvertMate's experts will set up this entire workflow for you, from configuring performance thresholds to scheduling ongoing exports. Or use our self-service platform if you prefer to manage the integration yourself.