Optimize Klaviyo segments with NetSuite payment terms
ConvertMate's growth team connects your NetSuite payment terms, credit limits, and account standing directly to Klaviyo customer profiles, enabling email campaigns that automatically exclude customers with payment issues and prioritize high-credit-limit accounts for VIP offers. This integration gives your email marketing team access to complete financial data including payment history, outstanding balances, and credit status that exist only in your ERP system.
Request a demoHow your data flows
Extract payment and credit data
Pull customer payment terms, credit limits, outstanding balances, and account standing from NetSuite customer records
Process financial status rules
Analyze payment history patterns, categorize credit risk levels, and generate segment tags based on account standing thresholds
Update customer profile tags
Apply payment term tags, credit status properties, and account standing segments to matching Klaviyo customer profiles
Adjust campaign targeting rules
Automatically exclude payment-issue customers from promotional flows and add high-credit accounts to VIP campaign segments
Extract payment and credit data
Pull customer payment terms, credit limits, outstanding balances, and account standing from NetSuite customer records
Process financial status rules
Analyze payment history patterns, categorize credit risk levels, and generate segment tags based on account standing thresholds
Update customer profile tags
Apply payment term tags, credit status properties, and account standing segments to matching Klaviyo customer profiles
Adjust campaign targeting rules
Automatically exclude payment-issue customers from promotional flows and add high-credit accounts to VIP campaign segments
How it works
Extract payment and credit data from NetSuite
ConvertMate's growth team configures a secure connection to your NetSuite instance that extracts customer payment terms, credit limits, outstanding balance amounts, and account standing status. This includes net payment terms like Net 30 or Net 60, assigned credit limits, days past due calculations, and any credit hold flags that indicate payment issues. The system pulls this data on a schedule that matches your billing cycle, ensuring Klaviyo always reflects current financial status.
Process financial status rules with ConvertMate
ConvertMate analyzes the extracted financial data against customizable business rules that categorize customers into segments like high-credit VIP, standard terms, payment watch, and credit hold. The system calculates metrics including average days to payment, percentage of invoices paid on time, and total credit utilization to determine appropriate segment assignment. These rules can be configured to match your specific risk tolerance and customer tier definitions, with thresholds adjusted based on your business policies.
Update customer profile tags in Klaviyo
The processed financial status data syncs directly to matching Klaviyo customer profiles as custom properties and tags including payment terms, credit limit tier, account standing status, and days past due. ConvertMate maps NetSuite customer records to Klaviyo profiles using email address, customer ID, or other unique identifiers you specify. These properties become immediately available for segmentation in all Klaviyo flows and campaigns without manual data entry.
Adjust campaign targeting rules automatically
Klaviyo segments automatically update based on the synced financial properties to exclude customers with payment issues from promotional campaigns offering additional credit terms or bulk discounts. Simultaneously, customers with high credit limits and excellent payment history get added to VIP segments that receive early access offers, premium product launches, and exclusive financing options. The growth team configures suppression rules that prevent promotional emails from reaching customers on credit hold while ensuring they still receive transactional messages like invoices and payment reminders.
Use cases
Exclude credit hold customers from buy now pay later promotions
A B2B office supply distributor was promoting Afterpay and Klarna options to all email subscribers, but customers already on credit hold in NetSuite were applying for additional credit terms and creating fulfillment complications. ConvertMate's growth team implemented automatic segmentation that excludes any customer with a NetSuite credit hold flag from receiving BNPL promotional emails, while those customers continue receiving standard product announcements and account management messages. This reduced customer service inquiries about declined payment options by 67% and prevented order fulfillment delays caused by customers with existing payment issues attempting to use alternative payment methods.
Prioritize high-credit customers for bulk order campaigns
An industrial equipment supplier wanted to promote volume discounts and bulk purchase programs, but only to customers with sufficient credit limits to handle large orders without payment complications. The ConvertMate team configured Klaviyo segments that automatically identify customers with credit limits above $50,000 and payment histories showing consistent on-time settlement, then added those profiles to a VIP bulk buyer segment. This segment receives exclusive early access to clearance inventory, volume pricing tiers, and extended payment terms that aren't offered to standard customers, resulting in 34% higher average order values from the targeted segment.
Create payment term reminder flows based on NetSuite terms
A wholesale distributor needed to send payment reminder emails at different intervals depending on each customer's specific NetSuite payment terms, with Net 30 customers receiving reminders at different times than Net 60 or Net 90 accounts. ConvertMate's growth team synced the actual payment term values from NetSuite to Klaviyo custom properties, then built conditional email flows that trigger reminders at 7 days before due date, on due date, and 7 days past due based on each customer's specific terms. This personalized approach improved on-time payment rates by 28% and reduced the average days past due from 12 days to 4 days across all customer segments.
Segment loyalty rewards by credit utilization rates
A B2B beauty supply company wanted to reward customers who maintained low credit utilization and paid invoices early with enhanced loyalty benefits and exclusive product access. The ConvertMate team calculated credit utilization percentages by comparing outstanding balances to total credit limits in NetSuite, then synced those percentages to Klaviyo to create tiered loyalty segments. Customers maintaining below 30% utilization received platinum tier benefits including free expedited shipping and early access to new product launches, while those above 70% utilization were moved to standard tier benefits until their utilization improved, creating incentive for faster payment and better credit management.
Frequently asked questions
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optimizeLet our growth team connect your NetSuite financial data to Klaviyo
ConvertMate's experts handle the complete setup including NetSuite API configuration, segment rule creation, and ongoing profile sync management. Whether you need fully managed implementation or want to configure the integration yourself using our platform, we'll ensure your email campaigns reflect accurate customer financial status.