Sync Attentive SMS subscribers to Google Ads Customer Match

Yes, ConvertMate's growth team handles complete setup including Attentive API connection, audience segmentation strategy, Google Ads Customer Match configuration, and ongoing list refresh scheduling. Your team provides platform access credentials and approves the targeting strategy, then our experts manage daily execution and optimization. This is included in managed service engagements with no additional integration fees.

ConvertMate refreshes your Google Ads Customer Match audiences daily by default, ensuring new SMS opt-ins and recently engaged subscribers appear in your targeting within 24 hours. You can adjust refresh frequency to match your SMS campaign cadence, with some brands syncing multiple times daily during promotional periods. Google typically processes audience updates within 24-48 hours after ConvertMate uploads new data.

ConvertMate segments audiences based on Attentive engagement metrics including message click rates, opt-in recency, purchase history from SMS attribution, and response patterns to specific campaign types. The system can create separate Customer Match lists for high-engagement clickers, recent opt-ins, abandoned cart interactors, and post-purchase customers. This segmentation enables different bidding strategies and ad messaging for subscribers at different lifecycle stages.

Yes, ConvertMate hashes all subscriber email addresses and phone numbers using SHA-256 encryption before uploading to Google Ads, meeting Customer Match privacy standards. The system never sends plain text personal information to Google and automatically removes unsubscribed contacts from audience uploads. ConvertMate also enforces Google's minimum audience size requirements of 1,000 members before creating Customer Match lists.

Yes, ConvertMate creates both positive and negative Customer Match audiences from your Attentive lists. The growth team typically applies your entire subscriber list as a negative audience to cold prospecting campaigns to avoid wasting budget on customers you already reach through SMS. This exclusion strategy ensures acquisition campaigns focus budget on truly new prospects rather than existing subscribers who receive regular text communications.

ConvertMate enables Shopping campaigns to prioritize ad delivery to customers who actively engage with your SMS marketing, typically resulting in 25-35% higher conversion rates compared to cold traffic. The system applies bid increases to Customer Match audiences of recent SMS clickers, ensuring your Shopping ads appear prominently when engaged subscribers search for products. This coordination between owned SMS channels and paid Shopping ads creates consistent multi-touch customer experiences that drive higher purchase rates.

ConvertMate automatically removes unsubscribed contacts from Google Ads Customer Match audiences during the next scheduled refresh. The system monitors Attentive opt-out events and ensures customers who leave your SMS list no longer receive targeted ads based on their previous subscriber status. This automatic cleanup maintains compliance with customer communication preferences across both SMS and paid advertising channels.