Sync NetSuite orders to Klaviyo customer profiles

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ConvertMate's growth team connects your NetSuite order history, purchase frequency, and customer lifetime value directly to Klaviyo customer profiles, enabling email flows triggered by actual ERP transaction data instead of limited ecommerce platform information. This integration gives your email marketing team access to complete financial data including payment terms, credit status, and multi-channel purchase patterns that exist only in your ERP system.

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How your data flows

NetSuite
NetSuite

Extract order and customer data

Pull transaction history, customer lifetime value, purchase frequency, payment terms, and credit status from NetSuite

ConvertMate
ConvertMate

Transform and map profile fields

Process NetSuite financial data into Klaviyo custom properties including CLV segments, purchase velocity, and payment behavior

Klaviyo
Klaviyo

Update customer profiles and segments

Sync enriched customer data to Klaviyo profiles and automatically assign to segments based on ERP transaction patterns

Klaviyo
Klaviyo

Trigger targeted email flows

Activate personalized email campaigns based on NetSuite data including high-value customer nurture and payment reminder sequences

How it works

Extract order and customer data from NetSuite

ConvertMate connects to your NetSuite ERP system to extract comprehensive transaction history including order dates, product SKUs, order values, payment methods, and fulfillment status. The system also pulls customer-level financial metrics like lifetime value calculations, average order frequency, payment terms, credit limits, and outstanding balance information that exists only in your ERP. This gives your marketing team access to the complete financial picture of each customer relationship.

Transform and map profile fields in ConvertMate

ConvertMate processes raw NetSuite financial data and transforms it into marketing-relevant Klaviyo custom properties. The system calculates customer value segments, purchase velocity trends, days since last order, preferred product categories based on order line items, and payment behavior patterns. ConvertMate also maps NetSuite customer classes and sales rep assignments to corresponding Klaviyo profile fields for advanced segmentation.

Update customer profiles and segments in Klaviyo

Enriched customer data syncs directly to existing Klaviyo profiles, creating or updating custom properties with NetSuite transaction information. ConvertMate automatically assigns customers to dynamic segments based on ERP data rules like high lifetime value, frequent purchasers, at-risk customers with declining order frequency, or customers with specific payment terms. This segmentation happens continuously as NetSuite data updates, ensuring your email lists always reflect current customer status.

Trigger targeted email flows based on ERP data

Klaviyo email flows activate automatically when customers meet specific NetSuite-based criteria. High-value customers receive VIP nurture sequences, customers approaching credit limits get proactive payment reminders, and declining purchasers enter win-back campaigns. Your email marketing becomes responsive to actual financial relationships and purchase patterns instead of relying on incomplete ecommerce platform data that misses wholesale orders, phone sales, and multi-location transactions.

Use cases

VIP customer nurture based on NetSuite lifetime value

A B2B distributor needed to identify and nurture their highest-value accounts but their ecommerce platform only tracked online orders, missing 70% of transactions that happened through sales reps and phone orders. ConvertMate's growth team built a workflow that syncs NetSuite customer lifetime value and total transaction history to Klaviyo, automatically assigning customers spending over $50,000 annually to a VIP segment. These customers now receive exclusive early access to new products, dedicated account manager introductions, and personalized reorder reminders based on their actual purchase cycles from the ERP system, resulting in 34% higher repeat purchase rates among top accounts.

Payment reminder flows triggered by NetSuite aging reports

A wholesale manufacturer was manually tracking overdue invoices in NetSuite and sending individual payment reminder emails, consuming 12+ hours weekly for their accounting team. ConvertMate implemented a workflow that syncs NetSuite accounts receivable aging data to Klaviyo customer profiles, automatically triggering graduated reminder sequences when invoices reach 15, 30, and 45 days overdue. The email flows include invoice details, payment links, and escalating urgency based on aging period, reducing average days sales outstanding by 18 days while completely eliminating manual reminder emails from the accounting department.

Win-back campaigns for declining purchase frequency

A specialty food distributor noticed certain restaurant customers were ordering less frequently but had no automated way to identify and re-engage them. ConvertMate's team built a workflow that calculates each customer's average order interval from NetSuite transaction history and syncs purchase velocity trends to Klaviyo. When a customer's time between orders exceeds their historical average by 30%, they automatically enter a win-back flow featuring their most-purchased items, seasonal menu suggestions, and a limited-time discount. This proactive approach recovered 23% of at-risk accounts before they churned completely.

Cross-sell recommendations based on NetSuite order line items

An industrial supply company wanted to recommend complementary products based on actual purchase history across all channels, not just web orders. ConvertMate syncs detailed NetSuite order line item data to Klaviyo, analyzing product category combinations and frequently-purchased-together patterns from the complete ERP transaction database. Customers now receive personalized email recommendations for accessories, maintenance supplies, and complementary equipment based on their full purchase history including phone orders, sales rep transactions, and in-person purchases. This comprehensive product affinity analysis increased average email-driven order value by 41%.

Frequently asked questions

Similar workflows

Let our growth team connect your NetSuite data to Klaviyo

ConvertMate's experts handle the complete setup and ongoing management of your NetSuite to Klaviyo workflow, or you can configure it yourself using our self-service platform. Start syncing ERP customer data to power more effective email segmentation.