Track Adobe Commerce B2B quotes in Google Analytics goals

Capture B2B quote submissions from Adobe Commerce

ConvertMate's growth team configures event listeners within your Adobe Commerce B2B quote module to capture every quote request submission the moment it occurs. This includes the complete quote context: requested product SKUs, quantities, custom pricing fields, corporate account identifiers, and any special instructions or delivery requirements your wholesale customers submit. Unlike standard order tracking that only captures completed transactions, this setup ensures every B2B inquiry gets recorded regardless of whether it converts to a final purchase order.

Process quote attribution data through ConvertMate

The growth team processes each quote submission to extract the marketing attribution context that exists in the customer's session data. This includes mapping the quote request to the original traffic source, campaign parameters, referring pages, and on-site content the customer viewed before submitting their wholesale inquiry. ConvertMate enriches this data with calculated fields like estimated quote value based on requested quantities and list prices, product category classifications, and customer segment identifiers that distinguish between new wholesale prospects versus existing B2B accounts requesting additional quotes.

Track as conversion goals in Google Analytics

ConvertMate sends each processed quote submission to Google Analytics as a properly formatted conversion event with all relevant parameters attached as custom dimensions. Your marketing team can now create conversion goals specifically for B2B quote requests, build audience segments based on wholesale inquiry behavior, and analyze which paid campaigns, organic content, or referral sources drive the most valuable quote volume. This gives you complete visibility into your B2B lead generation funnel using the same attribution framework you already use for retail ecommerce conversions.

Optimize paid search campaigns for wholesale lead generation

A B2B industrial equipment supplier worked with ConvertMate's growth team to track Adobe Commerce quote requests in Google Analytics, revealing that their generic product category keywords drove 3x more wholesale quote volume than their branded terms despite lower overall traffic. The team restructured their Google Ads campaigns to increase budget allocation toward these high-intent category keywords and created dedicated landing pages optimized for quote request conversions rather than direct purchases. Within 60 days, wholesale quote submissions increased 47% while cost per qualified B2B lead decreased by 34%, giving the sales team a consistent pipeline of corporate prospects requesting custom pricing on bulk orders.

Identify content that drives corporate account inquiries

An enterprise software reseller partnered with ConvertMate to understand which website content attracted their most valuable wholesale customers. The growth team's tracking implementation revealed that their technical specification comparison pages and bulk licensing FAQ content drove 68% of all B2B quote requests, while their homepage and product overview pages generated primarily retail traffic. Using these insights, the team restructured the site navigation to promote technical resources more prominently and created targeted email campaigns directing existing customers to specification content when new product versions launched. This content optimization increased quote request volume from existing accounts by 52% without any increase in advertising spend.

Measure sales enablement content effectiveness

A wholesale building materials distributor used ConvertMate's quote tracking to measure which sales enablement resources actually influenced B2B purchasing decisions. The growth team discovered that customers who viewed their installation guide PDFs and project planning calculators before submitting quote requests had 2.3x higher quote-to-order conversion rates and 41% larger average order values compared to customers who requested quotes without engaging with these resources. The sales team began proactively sending these materials to prospects early in the relationship, and the marketing team created Google Ads campaigns specifically promoting the planning tools to cold wholesale audiences, resulting in a measurable improvement in both quote quality and sales cycle velocity.

Attribute wholesale pipeline to marketing channels

A commercial furniture manufacturer worked with ConvertMate to connect their Adobe Commerce B2B quote data to Google Analytics, finally giving their marketing team visibility into which channels generated actual wholesale opportunities versus just website traffic. The tracking revealed that their LinkedIn advertising drove only 8% of site visits but generated 34% of all qualified B2B quote requests, while their display remarketing campaigns created high traffic volume but almost zero wholesale inquiries. The growth team reallocated budget away from low-converting display ads toward LinkedIn and industry publication advertising, increasing monthly qualified quote volume by 63% while reducing overall acquisition costs by 28%.