Track NetSuite wholesale fulfillment in Merchant Center feed

Yes, ConvertMate's growth team handles complete setup and ongoing management of this workflow including NetSuite API configuration, wholesale allocation logic, Merchant Center feed mapping, and bid adjustment rules. Your team provides access credentials and defines which wholesale order types should reduce retail availability, then our experts build and monitor the integration while you focus on sales strategy across both channels.

ConvertMate tracks NetSuite wholesale order status across all fulfillment stages including pending, approved, picking, and packing to identify inventory committed to B2B customers. The system subtracts these wholesale allocations from total on-hand inventory to calculate available-to-promise quantities for retail channels. You can configure custom rules defining which wholesale order types and statuses should reduce retail availability based on your fulfillment priorities.

ConvertMate automatically adjusts your Google Shopping campaign strategy based on retail inventory availability after wholesale allocations. The system can pause campaigns for products with insufficient retail stock, reduce bids to decrease impression share, or update product titles to indicate limited availability. This ensures your ad spend focuses on products you can actually fulfill through retail channels while maintaining some visibility for high-demand items.

Yes, ConvertMate supports NetSuite advanced inventory management including multiple fulfillment locations, bin tracking, and location-specific wholesale allocations. The system aggregates wholesale commitments across all locations that fulfill retail orders and calculates available inventory based on your location priority rules. This ensures your Merchant Center feed reflects accurate availability regardless of how complex your NetSuite fulfillment configuration may be.

ConvertMate processes NetSuite wholesale order status changes in near real-time, typically updating your Merchant Center feed within 15-30 minutes of wholesale order approval or fulfillment stage changes. The system uses incremental feed updates through the Content API to ensure availability changes appear in Shopping ads quickly without waiting for full daily feed refreshes. You can configure update frequency based on how dynamic your wholesale order pipeline is.

Yes, ConvertMate can implement custom allocation logic based on NetSuite customer classifications, payment terms, and relationship tiers. The system can prioritize inventory for your highest-value wholesale accounts while maintaining retail availability for other products, or reserve specific safety stock quantities for retail channels regardless of wholesale demand. Your growth team works with you to define allocation rules that match your business priorities.

ConvertMate's growth team builds custom dashboards showing how wholesale commitments impact your retail channel availability and Shopping ad performance over time. Reports include metrics like percentage of inventory allocated to wholesale by product category, retail stockout incidents prevented, and ad spend reallocation based on availability changes. This visibility helps your team make informed decisions about wholesale order acceptance and retail channel marketing investment.