How TEABALLS doubled their revenue with the same small team

Here's what we did for TEABALLS. First, we ran weekly keyword research to find the terms their customers were actually searching for. Instead of guessing what might work, we looked at real search data to identify which keywords had the best chance of driving traffic to their specific products and collections.

Once we had those keywords, ConvertMate automatically wrote new product descriptions that weaved them in naturally. The descriptions stayed true to TEABALLS' brand voice while hitting the SEO targets that mattered. This happened every week without the team having to write a single word themselves, which freed them up to focus on other parts of their business.

We also helped them build out a content strategy around tea education and brewing tips. The blog became a way to attract people who weren't ready to buy yet but were interested in learning about tea. These articles naturally linked to relevant products, so someone reading about green tea brewing would see links to their green tea collections.

The Magic Links feature tied everything together behind the scenes. When someone landed on a blog post about herbal teas, they'd see contextual links to related products and collections. Same thing worked in reverse - product pages linked to helpful blog content. This created multiple pathways for customers to discover products, whether they came in through search, social media, or word of mouth.

The whole approach meant TEABALLS could scale their content without scaling their workload. Every week brought fresh, optimized descriptions and new blog content that helped both search engines and real customers find what they were looking for.

TEABALLS relied on paid ads to bring in customers, but they knew it wasn’t a long-term solution. They wanted to grow their organic traffic, so people could find them naturally on Google.

The problem? With hundreds of product variations and limited time, they couldn’t manually write SEO-friendly product descriptions or update their site regularly. It was too much for a small team. That’s where ConvertMate came in to help.

The results came pretty quickly. Within a few weeks, Teaballs was getting 50% more organic traffic and seeing double-digit sales growth without spending more on ads. That's the kind of growth that actually moves the needle for a small business.

But here's what really made the difference for their team: they got back 119 hours every month that they used to spend on SEO tasks. Instead of manually updating product descriptions and meta tags, everything now runs automatically in the background. Their small team can focus on what they do best - growing the business and serving customers.