How The Body Shop Mexico empowered 4 team members with automation

The Body Shop Mexico had over 1,800 products in their catalog, and each one needed proper SEO optimization to compete in search results. We started by connecting their Google Search Console data with our keyword research tools to see what people were actually searching for when looking for their products.

Here's how we tackled it: We tracked up to 20 keywords per product using real-time search volume data. This wasn't just about obvious terms like "body lotion" - we found long-tail keywords and specific phrases that their customers were using but competitors were missing. The keyword research covered everything from product names to ingredient-specific searches that matched their natural beauty positioning.

With 1,800+ products, manual optimization would have taken their team months. Instead, we automated the entire process. Our system generated SEO-optimized product descriptions, meta titles, and meta descriptions for each item based on the keyword research. The automation meant their listings stayed current with search trends without anyone having to manually update hundreds of product pages every month.

We set up continuous monitoring so the system could adapt when search patterns changed or new keywords started trending. This kept their product pages competitive in search results while freeing up their team to focus on other parts of the business. The whole approach was designed to work in the background - no daily management required, just consistent optimization that actually moved the needle on their organic traffic.

The Body Shop Mexico faced a significant challenge: with over 1,800 products and 108 collections, manual SEO management was draining resources. Each product required detailed keyword research, optimized meta fields, and descriptions to ensure visibility in a competitive market. But the volume made it nearly impossible to keep up without overwhelming their team.

Avalancha Studio, managing their digital strategy, needed a solution that would boost revenue, drive more attention, and increase conversions—all while reducing manual work and the need for additional hires. Their goal was a streamlined operation where SEO became an automated part of the backend, allowing them to focus on growing the business. That’s where ConvertMate came in, automating processes and driving sustainable growth.

Here's what happened when The Body Shop Mexico automated their SEO workflow: they got back 700 hours every month that their team was spending on manual tasks. That's basically like having 4 extra full-time people without the payroll costs.

Instead of their team getting bogged down in repetitive SEO work, they could focus on bigger picture stuff that actually moves the needle. Plus, everything runs from one platform now, so they're not juggling multiple tools or losing track of what's happening across their stores. The result? Their organic traffic went up, and more importantly, so did their revenue.