The Oblist
The Oblist
Luxury Home Décor • 1-10 employees

How The Oblist added 23% more organic traffic in 6 months

The Oblist's team was drowning in manual work, trying to optimize over 2,000 product pages while their catalog kept growing 25% faster. Every product description and keyword had to be crafted by hand, and they couldn't keep up.

How The Oblist added 23% more organic traffic in 6 months

The challenge

The Oblist's team was drowning in manual work, trying to optimize over 2,000 product pages while their catalog kept growing 25% faster. Every product description and keyword had to be crafted by hand, and they couldn't keep up.

The solution

The Oblist was dealing with what a lot of growing brands face - they had hundreds of products but no time to optimize each page for search. Their team was spending hours researching keywords and writing meta descriptions, which meant less time for everything else that makes a business grow.

We set up automated search optimization across their entire product catalog. Instead of manually researching keywords for each item, our system analyzes what people are actually searching for and matches those terms to their products. This happens continuously, so when search trends shift, their optimization shifts with them.

The real time-saver was automating their meta titles and descriptions. Before, someone had to write these for every single product - and keep them updated. Now the system generates optimized titles and descriptions that follow Google's guidelines while actually describing what each product does. We're talking about real-time updates that happen without anyone lifting a finger.

What made this work was focusing on Google's actual ranking factors rather than guessing. The system handles keyword density, title length, and all those technical details that search engines care about. This meant The Oblist could focus on product development and customer service while their search visibility improved in the background.

The approach was straightforward: connect the system to their product catalog, let it analyze their current setup, then gradually optimize each page based on actual search data. No major overhauls or risky changes - just steady improvements that compound over time.

Implementation

With a rapidly growing collection and a small team, The Oblist was challenged to keep up with optimizing thousands of product pages for organic traffic. ConvertMate became their go-to solution for handling it.

The results

Here's what happened when The Oblist started using ConvertMate: they saw a 23% jump in daily page views and freed up thousands of hours they were spending on manual SEO work. That's real time they could put back into what they do best - finding and curating unique pieces for their customers.

The automation handled their entire catalog optimization in the background, which meant more organic traffic flowing to their store without anyone having to write product descriptions or tweak meta tags. They could focus on the creative side of their business while ConvertMate took care of making sure people could actually find their products online.

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luxury-home-décor
Published Apr 8, 2025
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