Adobe Commerce to Webflow Migration Guide

Begin by conducting a thorough audit of your Adobe Commerce store data including products, categories, customers, orders, and custom attributes. Use Adobe Commerce's native export functionality through Admin Panel > System > Data Transfer > Export to generate CSV files for products, customers, and categories. For complex data relationships and custom fields, utilize the Adobe Commerce API or consider third-party migration tools like Cart2Cart or LitExtension. Document any custom product attributes, customer groups, and pricing rules that will need recreation in Webflow.

Create a Webflow account and select an appropriate e-commerce plan that supports your product volume and traffic requirements. Webflow's E-commerce plans offer different product limits and transaction fees, so choose based on your catalog size and expected sales volume. Set up your workspace, invite team members with appropriate permissions, and configure basic account settings. Ensure you have access to Webflow's E-commerce features and understand the platform's limitations compared to Adobe Commerce's extensive functionality.

Leverage Webflow's visual design capabilities to create a custom design system or adapt an existing Webflow e-commerce template. Focus on creating responsive layouts that showcase your products effectively while maintaining brand consistency from your Adobe Commerce store. Design key pages including homepage, product listing pages, product detail pages, cart, and checkout flows. Utilize Webflow's component system and style guide features to ensure design consistency across all pages and prepare for easy content management.

Set up your product catalog structure in Webflow by creating appropriate product categories and configuring product fields to match your Adobe Commerce data. Import your products using Webflow's CSV import feature, mapping Adobe Commerce product attributes to Webflow's product fields including SKUs, descriptions, prices, and inventory levels. Handle product variants, images, and SEO data during this process. For complex product relationships or large catalogs, consider using Webflow's API or third-party tools for more efficient bulk operations.

Transfer all product images and media assets from Adobe Commerce to Webflow, ensuring proper optimization for web performance. Download images from your Adobe Commerce media gallery and re-upload them to Webflow, taking advantage of Webflow's automatic image optimization features. Organize images efficiently using Webflow's asset manager and ensure all product variants have appropriate images assigned. Consider this an opportunity to audit and improve your product photography, as Webflow's design flexibility allows for more creative product presentations.

Export customer data from Adobe Commerce including contact information, order history, and customer groups. Due to security and privacy considerations, customer passwords cannot be migrated directly, so plan a communication strategy to inform customers about password resets. Use Webflow's customer import features or API to transfer customer data, ensuring compliance with data protection regulations like GDPR. Set up customer account functionality in Webflow, including order history access and account management features that match your customers' expectations from the Adobe Commerce experience.

Configure payment processing in Webflow by connecting your preferred payment gateways such as Stripe or PayPal, which are natively supported by Webflow E-commerce. If you were using different payment processors in Adobe Commerce, you may need to switch providers or use Webflow's supported options. Set up payment methods, configure currency settings, and test transaction processing in Webflow's test mode. Ensure that your payment setup supports all the payment methods your customers expect, and configure appropriate payment security settings.

Configure shipping options in Webflow to match or improve upon your Adobe Commerce shipping setup. Set up shipping zones, rates, and methods using Webflow's shipping configuration tools. If you have complex shipping requirements that were handled by Adobe Commerce extensions, you may need to simplify your shipping logic or integrate with third-party shipping services through Webflow's integrations. Configure shipping calculations, free shipping thresholds, and any location-based shipping restrictions that were present in your Adobe Commerce store.

Set up tax calculations in Webflow to ensure compliance with applicable tax regulations and match your Adobe Commerce tax setup. Configure tax rates for different regions, set up tax-exempt categories if needed, and ensure proper tax display on product pages and during checkout. Webflow's tax features are more streamlined than Adobe Commerce, so you may need to adjust your tax strategy or integrate with specialized tax calculation services. Verify that tax calculations work correctly for all your shipping locations and product types.

Migrate all content pages from Adobe Commerce including About pages, FAQ, policies, and blog content to Webflow. Use Webflow's CMS features to recreate dynamic content structures and take advantage of Webflow's superior content management capabilities. Migrate SEO elements including meta titles, descriptions, and structured data, ensuring that your search engine rankings are preserved. Set up Webflow's SEO settings and configure Google Analytics and other tracking tools to maintain visibility into your site's performance post-migration.

Analyze your Adobe Commerce URL structure and plan appropriate 301 redirects to maintain SEO value and prevent broken links. Map old Adobe Commerce URLs to new Webflow URLs, paying special attention to product pages, category pages, and high-traffic content pages. Implement redirects using Webflow's redirect features or external services if needed. Create a comprehensive redirect map and test all redirects to ensure they work properly. This step is crucial for maintaining search engine rankings and providing a seamless experience for users with bookmarked pages.