Wix to Webflow Migration Guide

Access your Wix dashboard and navigate to the Store Products section to export your product catalog via CSV. For customer data, go to Contacts and export customer information including order history. Note that Wix has limitations on bulk exports, so you may need to export data in segments. Some content like blog posts and custom pages will require manual copying as Wix doesn't provide comprehensive export tools for all content types.

Create your Webflow account and choose an appropriate plan that includes e-commerce functionality (CMS or Business plan minimum). Set up your workspace and invite team members if you're working with a design agency or developers. Configure your account settings including billing information and notification preferences. Webflow's visual development environment will be significantly different from Wix's template-based approach.

Unlike Wix's template system, Webflow requires building your site from scratch or customizing a template using their visual development tools. Create your site structure including main pages, collection pages for products, and dynamic content layouts. Design your homepage, product pages, collection pages, and checkout flow using Webflow's Designer interface. This step leverages Webflow's strength in custom design and responsive development.

Enable Webflow E-commerce in your site settings and configure your store's basic information including currency, inventory tracking, and product organization. Set up your product categories and collections structure to match or improve upon your Wix organization. Configure your checkout settings, including guest checkout options and account creation requirements. Webflow's e-commerce system offers more flexibility than Wix but requires more manual configuration.

Clean and format your Wix product CSV export to match Webflow's import requirements, ensuring all product variants, pricing, and descriptions are properly formatted. Use Webflow's CSV import tool to bulk import your products, noting that you're moving from Wix's 100 variant limit to Webflow's unlimited variants. Manually upload product images as Webflow doesn't support image URLs in CSV imports. Review each imported product to ensure proper categorization and formatting.

Export customer information from Wix and prepare it for import into Webflow's customer database. Since Webflow doesn't have a direct customer import tool, you'll need to use Webflow's API or encourage customers to create new accounts. For existing orders, document customer purchase history separately as this data won't transfer directly. Consider sending migration notifications to existing customers about the platform change and new account setup process.

Set up payment gateways in Webflow E-commerce, which supports Stripe and PayPal by default. If you were using Wix Payments, you'll need to transition to one of Webflow's supported processors. Configure your payment settings including accepted currencies, payment methods, and fraud protection. Test payment processing in Webflow's test mode to ensure everything functions correctly before going live.

Configure shipping zones, rates, and methods in Webflow E-commerce to match or improve upon your Wix shipping setup. Set up shipping calculations based on weight, price, or flat rates depending on your business model. If you were using Wix's shipping integrations, research Webflow-compatible alternatives or third-party shipping apps. Configure shipping notifications and tracking integration if available through your chosen shipping partners.

Set up tax configuration in Webflow E-commerce based on your business location and sales tax requirements. Configure automatic tax calculation for different regions, states, or countries where you sell. If you were using Wix's automatic tax features, ensure you replicate the same tax logic in Webflow or integrate with a tax service like Avalara. Test tax calculations across different shipping addresses to ensure compliance.

Manually transfer your blog posts, page content, and other text from Wix to Webflow since there's no direct content migration tool. Copy and recreate your SEO settings including meta titles, descriptions, and structured data markup. Webflow offers more advanced SEO control than Wix, so take advantage of features like custom meta tags and clean URL structures. Ensure all images have proper alt tags and optimize content for search engines.

Create a comprehensive redirect map from your Wix URLs to your new Webflow URLs to preserve SEO value and ensure customers can find your content. Use Webflow's built-in redirect tool or implement 301 redirects at the DNS level for complex redirect needs. Pay special attention to product URLs, category pages, and any popular blog posts or landing pages. Test all redirects thoroughly to ensure they work correctly and don't create redirect loops.