Moderate 2-4 days 12 steps

Shopify to Squarespace Migration Guide

Shopify
Squarespace

This guide walks you through migrating from Shopify to Squarespace to leverage stunning design templates and streamlined content-commerce integration. You'll learn step-by-step processes for transferring products, customers, and orders while maximizing Squarespace's user-friendly interface.

Shopify to Squarespace Migration Preparation

Essential steps to prepare for migrating your online store from Shopify to Squarespace, leveraging beautiful design templates and user-friendly interface.

1

Export Your Shopify Store Data

Use Shopify's built-in CSV export feature to download your products, customers, and order history from your admin dashboard. Navigate to each section (Products, Customers, Orders) and export the data separately, ensuring you have complete records before beginning the migration.

2

Choose Your Squarespace Plan and Template

Select either Commerce Basic ($27/mo) or Commerce Advanced ($49/mo) based on your needs, as the Business plan has limited ecommerce features. Browse Squarespace's design templates and choose one that aligns with your brand, taking advantage of their beautiful, mobile-responsive designs.

3

Audit and Optimize Product Catalog

Review your exported product data and optimize descriptions, images, and categories for Squarespace's format. Note that Squarespace handles product variants differently than Shopify, so plan how to restructure products with multiple options or variants.

4

Plan Your Site Structure and Navigation

Map out your new site architecture, taking advantage of Squarespace's strength in combining content and commerce. Design your navigation menu, plan additional pages (About, Blog, Contact), and consider how to integrate your store seamlessly with content pages.

5

Set Up Payment and Shipping Configuration

Research Squarespace's payment processing options and fees compared to your current Shopify setup. Prepare your shipping zones, rates, and tax settings information so you can quickly configure these essential ecommerce functions in your new Squarespace store.

6

Prepare Customer Communication Strategy

Plan how to notify existing customers about the migration, including any changes to their accounts or login processes. Prepare email templates and consider creating a timeline for the transition to minimize disruption to your customer experience.

Shopify to Squarespace Migration Guide

A comprehensive step-by-step process to migrate your e-commerce store from Shopify to Squarespace, focusing on leveraging Squarespace's beautiful design templates and user-friendly interface for content creators and small catalog businesses.

1

Export Data from Shopify

30-45 minutes

Navigate to your Shopify admin dashboard and use the built-in CSV export functionality to download all your store data. Go to Settings > Data and privacy > Export store data to generate comprehensive CSV files for products, customers, and orders. Download the products CSV which will include all variants (up to your current 100 variant limit), customer information, and order history. Save these files in an organized folder structure as you'll need them throughout the migration process.

Tips:
  • • Export data during low-traffic hours to avoid missing recent orders
  • • Create separate folders for products, customers, and orders CSV files
  • • Double-check that all product variants are included in the export
Important:
  • • CSV exports may take time for large catalogs
  • • Customer passwords cannot be exported due to security reasons
2

Set Up Squarespace Account and Commerce Plan

15-30 minutes

Create your Squarespace account and select an appropriate Commerce plan that supports e-commerce functionality. Choose between the Basic Commerce ($18/month) or Advanced Commerce ($40/month) plans based on your needs for abandoned cart recovery, advanced analytics, and selling on social platforms. The Advanced plan is recommended for businesses migrating from Shopify as it provides more robust e-commerce features. Complete the initial account setup and domain configuration.

Tips:
  • • Start with a 14-day free trial to test the migration process
  • • Choose Advanced Commerce if you need abandoned cart recovery
  • • Consider annual billing for cost savings
Important:
  • • Basic Commerce has limited marketing features compared to Shopify
  • • Transaction fees apply on Basic Commerce plan
3

Select and Customize Design Template

2-4 hours

Browse Squarespace's collection of design templates and select one that aligns with your brand aesthetic, particularly focusing on templates optimized for your industry (photography, creative services, or small retail). Popular e-commerce templates include Bedford, Brine, or Pacific for their clean, modern designs. Customize the template's colors, fonts, and layout to match your brand identity. Take advantage of Squarespace's drag-and-drop editor to create a unique look that showcases your products beautifully.

Tips:
  • • Preview templates on mobile devices as many customers shop on mobile
  • • Choose templates with built-in e-commerce features like product galleries
  • • Save your customizations frequently during the design process
Important:
  • • Some templates have limited customization options
  • • Switching templates later may require redesigning custom sections
4

Import Products and Configure Variants

3-6 hours

Use Squarespace's product import feature to upload your Shopify products CSV file, taking advantage of the increased variant limit of 250 per product. Navigate to Commerce > Inventory and use the import tool, mapping Shopify fields to corresponding Squarespace fields (title, description, price, SKU, inventory). Configure product variants for size, color, or other options, ensuring all images are properly associated with the correct variants. Set up product categories and tags to organize your catalog effectively.

Tips:
  • • Clean up product descriptions to remove Shopify-specific HTML before importing
  • • Optimize product images for web before uploading
  • • Use Squarespace's bulk editing features for consistent pricing and inventory
Important:
  • • Image imports may fail if files are too large or in unsupported formats
  • • Complex variant structures may need manual adjustment after import
5

Migrate Customer Data

1-2 hours

Import customer information from your Shopify customer CSV export into Squarespace's customer database. Go to Commerce > Customers and use the import function to upload customer details including names, email addresses, and shipping addresses. Since customer passwords cannot be migrated, prepare a communication strategy to inform customers about password reset procedures. Set up customer accounts and configure email notifications for account creation and password resets.

Tips:
  • • Send advance notice to customers about the migration and new login process
  • • Import customers in batches to avoid system overload
  • • Verify email addresses are properly formatted before import
Important:
  • • Customers will need to create new passwords
  • • Customer order history may not transfer completely
6

Configure Payment Processing

45-60 minutes

Set up payment processing through Squarespace's integrated Stripe system or connect your existing payment processor. Navigate to Commerce > Payments and configure accepted payment methods including credit cards, PayPal, and Apple Pay. Enter your tax identification information and bank account details for payment deposits. Configure payment security settings and enable fraud protection features available in Squarespace Commerce.

Tips:
  • • Test payment processing with small transactions before going live
  • • Enable multiple payment methods to reduce cart abandonment
  • • Set up payment notifications for successful transactions
Important:
  • • Payment processor changes may affect customer saved payment methods
  • • International payment processing may have different requirements
7

Set Up Shipping Configuration

1-2 hours

Configure shipping zones, rates, and methods in Commerce > Shipping to match or improve upon your Shopify shipping setup. Create shipping zones for domestic and international delivery, set up flat-rate or calculated shipping based on weight or price, and configure free shipping thresholds. Integrate with shipping carriers if needed and set up shipping notifications and tracking information for customers. Consider Squarespace's built-in shipping label printing capabilities.

Tips:
  • • Offer free shipping thresholds to increase average order value
  • • Set up multiple shipping options for customer convenience
  • • Test shipping calculations with various product combinations
Important:
  • • Complex shipping rules may need simplification for Squarespace
  • • International shipping may require additional customs configuration
8

Configure Tax Settings

30-45 minutes

Set up tax configuration in Commerce > Taxes to ensure compliance with local, state, and federal tax requirements. Configure automatic tax calculation for different regions, set up tax-exempt categories if applicable, and integrate with tax services for accurate calculations. Ensure digital products and physical products are taxed appropriately based on your business location and customer shipping addresses. Review tax reporting features for accounting purposes.

Tips:
  • • Enable automatic tax calculation to reduce manual errors
  • • Verify tax rates for all shipping destinations
  • • Keep tax exemption certificates organized for B2B customers
Important:
  • • Tax laws vary by location and may require professional consultation
  • • Incorrect tax setup can lead to compliance issues
9

Migrate Content and Create Essential Pages

3-5 hours

Transfer important content from your Shopify store including About Us, Contact, Privacy Policy, Terms of Service, and FAQ pages. Use Squarespace's page editor to recreate these pages with improved design and layout. Migrate blog content if applicable, ensuring all images and links are properly formatted. Create any additional pages needed for your business such as size guides, return policies, or brand story pages that take advantage of Squarespace's content creation strengths.

Tips:
  • • Improve content quality during migration rather than direct copying
  • • Use Squarespace's SEO features to optimize page content
  • • Create engaging visual content using Squarespace's design tools
Important:
  • • Blog URLs may change, requiring redirect setup
  • • Some Shopify apps' content may not transfer directly
10

Set Up URL Redirects and SEO

2-3 hours

Configure 301 redirects from your Shopify URLs to corresponding Squarespace URLs to maintain SEO rankings and prevent broken links. Use Squarespace's URL redirect feature in Settings > Advanced > URL Redirects to map old product, collection, and page URLs to new ones. Update your sitemap, meta descriptions, and page titles for SEO optimization. Set up Google Analytics and Search Console integration to track performance after migration.

Tips:
  • • Create a comprehensive URL mapping spreadsheet before setting up redirects
  • • Prioritize redirects for your highest-traffic pages first
  • • Use Squarespace's built-in SEO tools for optimization
Important:
  • • Missing redirects can significantly impact SEO rankings
  • • Some complex URL structures may not redirect perfectly
11

Comprehensive Testing and Quality Assurance

4-6 hours

Conduct thorough testing of your new Squarespace store including product browsing, cart functionality, checkout process, payment processing, and email notifications. Test on multiple devices and browsers to ensure responsive design works properly. Verify that all product variants, pricing, and inventory levels are correct. Test customer account creation, login, and password reset functionality. Review all imported content for formatting issues and broken links.

Tips:
  • • Create a testing checklist to ensure all functionality is verified
  • • Test with different product combinations and shipping destinations
  • • Have team members or trusted customers help with testing
Important:
  • • Incomplete testing can lead to customer experience issues
  • • Mobile testing is crucial as many customers shop on mobile devices
12

Go Live and Post-Migration Monitoring

2-4 hours initial, ongoing monitoring

Switch your domain from Shopify to Squarespace by updating DNS settings or transferring domain registration. Monitor your new store closely for the first 48-72 hours, watching for any issues with orders, payments, or customer accounts. Send announcement emails to your customer base about the new store design and improved features. Set up ongoing monitoring for site performance, SEO rankings, and conversion rates to ensure the migration was successful.

Tips:
  • • Schedule the go-live during low-traffic periods
  • • Have customer support ready for increased inquiries
  • • Monitor key metrics closely for the first week
Important:
  • • DNS changes can take up to 48 hours to propagate globally
  • • Have a rollback plan ready in case of critical issues

What will be migrated

products
Products, descriptions, SKUs, prices, images. Variants: Shopify supports 100 vs Squarespace's 250.
customers
Customer contact info, addresses, marketing preferences transfer. Passwords must be reset for security.
orders
Order history for reference. Consider importing last 3-6 months for customer service.
categories
Product categories transfer but may need restructuring for Squarespace.
blog posts
Blog content requires manual migration. Preserve SEO metadata and publish dates.
reviews
Product reviews require migration tools or review apps that work on both platforms.
discount codes
Discount codes must be manually recreated in Squarespace.
custom fields
Shopify custom fields can map to Squarespace equivalents but require manual configuration.
redirects
URL redirects must be manually created in Squarespace to preserve SEO.
gift cards
Active gift card balances need manual transfer or recreation in Squarespace.

Post-migration verification checklist

Verify these items after your Squarespace store is live.

All products display correctly Critical

Browse catalog and verify images, prices, descriptions

Product variants work properly Critical

Test variant selection and inventory

Inventory levels are accurate Critical

Compare with Shopify export data

Checkout completes successfully Critical

Complete full test purchase with real payment

All payment gateways process correctly Critical

Test each configured payment method

Shipping calculations are accurate Critical

Test multiple addresses and zones

Tax calculations match expectations Critical

Verify for different locations

Customer accounts work

Test login, registration, password reset

Email notifications send Critical

Check order confirmations, shipping notices

301 redirects from Shopify work Critical

Test key URLs redirect correctly

SEO metadata preserved

Check meta titles and descriptions

Mobile site displays properly

Test on various devices

Site speed is acceptable

Compare performance to Shopify

Analytics tracking active

Verify Google Analytics data collection

No 404 errors Critical

Monitor Google Search Console

Common challenges and solutions

Key questions and answers for businesses migrating from Shopify to Squarespace, covering everything from timeline planning to feature comparisons.

How long does it typically take to migrate from Shopify to Squarespace?
A complete migration usually takes 2-4 weeks depending on your catalog size and customization needs. This includes exporting data from Shopify, setting up your Squarespace site, importing products, configuring payment settings, and thoroughly testing before launch.
Will I lose my SEO rankings when switching from Shopify to Squarespace?
There will be temporary SEO impact due to URL structure changes, but you can minimize this by setting up 301 redirects from your old Shopify URLs to new Squarespace URLs. Plan for a 2-3 month recovery period and ensure you maintain the same page titles, meta descriptions, and content structure.
Can I transfer my order history and customer data from Shopify to Squarespace?
You can export customer data from Shopify's built-in CSV export and import it to Squarespace, but order history won't transfer over as actionable data. You'll need to keep your Shopify account accessible for historical order references or export order data for your own records.
What Shopify apps won't be available on Squarespace?
Squarespace has fewer third-party integrations, so advanced inventory management, multi-channel selling apps, and complex marketing automation tools may not have direct equivalents. You'll need to evaluate if Squarespace's built-in features or limited app ecosystem can meet your needs.
How do the ecommerce features compare between Shopify and Squarespace?
Shopify offers more advanced ecommerce features like abandoned cart recovery, advanced inventory tracking, and multi-channel selling. Squarespace focuses on essential ecommerce with beautiful design templates, making it better suited for smaller catalogs and businesses prioritizing aesthetics over complex functionality.
How much website downtime should I expect during the migration?
You can build your entire Squarespace site before switching your domain, resulting in minimal downtime (usually just DNS propagation time of 24-48 hours). The key is completing all setup and testing on a temporary Squarespace domain before making the switch.
How should I test my new Squarespace site before going live?
Test all critical functions including product browsing, checkout process, payment processing, email notifications, and mobile responsiveness on the temporary Squarespace domain. Have team members and trusted customers complete test purchases to ensure everything works smoothly.
Can I recreate my Shopify theme design on Squarespace?
While you can't directly port Shopify themes, Squarespace offers beautiful design templates that you can customize to match your brand. The design flexibility is more limited than Shopify, but the templates are professionally designed and mobile-optimized out of the box.
Will my customers need to create new passwords after the migration?
Yes, customers will need to create new accounts on your Squarespace site as password data cannot be transferred for security reasons. Plan to communicate this change to customers and consider offering incentives for account recreation to maintain engagement.
How should I handle orders and inventory during the migration process?
Consider temporarily pausing new orders or switching to 'contact for pricing' during the final migration steps to avoid inventory discrepancies. Alternatively, manually sync any orders placed on Shopify during the final migration phase to your new Squarespace inventory.
How will my monthly costs change switching from Shopify to Squarespace?
You'll likely save money as Squarespace Commerce plans ($27-49/mo) are generally cheaper than Shopify plans ($39-399/mo). However, factor in potentially higher transaction fees and the cost of rebuilding functionality that you might have gotten from Shopify apps.
Can I migrate my product reviews from Shopify to Squarespace?
Product reviews don't automatically transfer and Squarespace has limited built-in review functionality compared to Shopify. You may need to use a third-party review service like Trustpilot or manually recreate important reviews, though this should be done carefully to maintain authenticity.

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