Shopify to Squarespace Migration Guide
This guide walks you through migrating from Shopify to Squarespace to leverage stunning design templates and streamlined content-commerce integration. You'll learn step-by-step processes for transferring products, customers, and orders while maximizing Squarespace's user-friendly interface.
Shopify to Squarespace Migration Preparation
Essential steps to prepare for migrating your online store from Shopify to Squarespace, leveraging beautiful design templates and user-friendly interface.
Export Your Shopify Store Data
Use Shopify's built-in CSV export feature to download your products, customers, and order history from your admin dashboard. Navigate to each section (Products, Customers, Orders) and export the data separately, ensuring you have complete records before beginning the migration.
Choose Your Squarespace Plan and Template
Select either Commerce Basic ($27/mo) or Commerce Advanced ($49/mo) based on your needs, as the Business plan has limited ecommerce features. Browse Squarespace's design templates and choose one that aligns with your brand, taking advantage of their beautiful, mobile-responsive designs.
Audit and Optimize Product Catalog
Review your exported product data and optimize descriptions, images, and categories for Squarespace's format. Note that Squarespace handles product variants differently than Shopify, so plan how to restructure products with multiple options or variants.
Plan Your Site Structure and Navigation
Map out your new site architecture, taking advantage of Squarespace's strength in combining content and commerce. Design your navigation menu, plan additional pages (About, Blog, Contact), and consider how to integrate your store seamlessly with content pages.
Set Up Payment and Shipping Configuration
Research Squarespace's payment processing options and fees compared to your current Shopify setup. Prepare your shipping zones, rates, and tax settings information so you can quickly configure these essential ecommerce functions in your new Squarespace store.
Prepare Customer Communication Strategy
Plan how to notify existing customers about the migration, including any changes to their accounts or login processes. Prepare email templates and consider creating a timeline for the transition to minimize disruption to your customer experience.
Shopify to Squarespace Migration Guide
A comprehensive step-by-step process to migrate your e-commerce store from Shopify to Squarespace, focusing on leveraging Squarespace's beautiful design templates and user-friendly interface for content creators and small catalog businesses.
Export Data from Shopify
30-45 minutesNavigate to your Shopify admin dashboard and use the built-in CSV export functionality to download all your store data. Go to Settings > Data and privacy > Export store data to generate comprehensive CSV files for products, customers, and orders. Download the products CSV which will include all variants (up to your current 100 variant limit), customer information, and order history. Save these files in an organized folder structure as you'll need them throughout the migration process.
- • Export data during low-traffic hours to avoid missing recent orders
- • Create separate folders for products, customers, and orders CSV files
- • Double-check that all product variants are included in the export
- • CSV exports may take time for large catalogs
- • Customer passwords cannot be exported due to security reasons
Set Up Squarespace Account and Commerce Plan
15-30 minutesCreate your Squarespace account and select an appropriate Commerce plan that supports e-commerce functionality. Choose between the Basic Commerce ($18/month) or Advanced Commerce ($40/month) plans based on your needs for abandoned cart recovery, advanced analytics, and selling on social platforms. The Advanced plan is recommended for businesses migrating from Shopify as it provides more robust e-commerce features. Complete the initial account setup and domain configuration.
- • Start with a 14-day free trial to test the migration process
- • Choose Advanced Commerce if you need abandoned cart recovery
- • Consider annual billing for cost savings
- • Basic Commerce has limited marketing features compared to Shopify
- • Transaction fees apply on Basic Commerce plan
Select and Customize Design Template
2-4 hoursBrowse Squarespace's collection of design templates and select one that aligns with your brand aesthetic, particularly focusing on templates optimized for your industry (photography, creative services, or small retail). Popular e-commerce templates include Bedford, Brine, or Pacific for their clean, modern designs. Customize the template's colors, fonts, and layout to match your brand identity. Take advantage of Squarespace's drag-and-drop editor to create a unique look that showcases your products beautifully.
- • Preview templates on mobile devices as many customers shop on mobile
- • Choose templates with built-in e-commerce features like product galleries
- • Save your customizations frequently during the design process
- • Some templates have limited customization options
- • Switching templates later may require redesigning custom sections
Import Products and Configure Variants
3-6 hoursUse Squarespace's product import feature to upload your Shopify products CSV file, taking advantage of the increased variant limit of 250 per product. Navigate to Commerce > Inventory and use the import tool, mapping Shopify fields to corresponding Squarespace fields (title, description, price, SKU, inventory). Configure product variants for size, color, or other options, ensuring all images are properly associated with the correct variants. Set up product categories and tags to organize your catalog effectively.
- • Clean up product descriptions to remove Shopify-specific HTML before importing
- • Optimize product images for web before uploading
- • Use Squarespace's bulk editing features for consistent pricing and inventory
- • Image imports may fail if files are too large or in unsupported formats
- • Complex variant structures may need manual adjustment after import
Migrate Customer Data
1-2 hoursImport customer information from your Shopify customer CSV export into Squarespace's customer database. Go to Commerce > Customers and use the import function to upload customer details including names, email addresses, and shipping addresses. Since customer passwords cannot be migrated, prepare a communication strategy to inform customers about password reset procedures. Set up customer accounts and configure email notifications for account creation and password resets.
- • Send advance notice to customers about the migration and new login process
- • Import customers in batches to avoid system overload
- • Verify email addresses are properly formatted before import
- • Customers will need to create new passwords
- • Customer order history may not transfer completely
Configure Payment Processing
45-60 minutesSet up payment processing through Squarespace's integrated Stripe system or connect your existing payment processor. Navigate to Commerce > Payments and configure accepted payment methods including credit cards, PayPal, and Apple Pay. Enter your tax identification information and bank account details for payment deposits. Configure payment security settings and enable fraud protection features available in Squarespace Commerce.
- • Test payment processing with small transactions before going live
- • Enable multiple payment methods to reduce cart abandonment
- • Set up payment notifications for successful transactions
- • Payment processor changes may affect customer saved payment methods
- • International payment processing may have different requirements
Set Up Shipping Configuration
1-2 hoursConfigure shipping zones, rates, and methods in Commerce > Shipping to match or improve upon your Shopify shipping setup. Create shipping zones for domestic and international delivery, set up flat-rate or calculated shipping based on weight or price, and configure free shipping thresholds. Integrate with shipping carriers if needed and set up shipping notifications and tracking information for customers. Consider Squarespace's built-in shipping label printing capabilities.
- • Offer free shipping thresholds to increase average order value
- • Set up multiple shipping options for customer convenience
- • Test shipping calculations with various product combinations
- • Complex shipping rules may need simplification for Squarespace
- • International shipping may require additional customs configuration
Configure Tax Settings
30-45 minutesSet up tax configuration in Commerce > Taxes to ensure compliance with local, state, and federal tax requirements. Configure automatic tax calculation for different regions, set up tax-exempt categories if applicable, and integrate with tax services for accurate calculations. Ensure digital products and physical products are taxed appropriately based on your business location and customer shipping addresses. Review tax reporting features for accounting purposes.
- • Enable automatic tax calculation to reduce manual errors
- • Verify tax rates for all shipping destinations
- • Keep tax exemption certificates organized for B2B customers
- • Tax laws vary by location and may require professional consultation
- • Incorrect tax setup can lead to compliance issues
Migrate Content and Create Essential Pages
3-5 hoursTransfer important content from your Shopify store including About Us, Contact, Privacy Policy, Terms of Service, and FAQ pages. Use Squarespace's page editor to recreate these pages with improved design and layout. Migrate blog content if applicable, ensuring all images and links are properly formatted. Create any additional pages needed for your business such as size guides, return policies, or brand story pages that take advantage of Squarespace's content creation strengths.
- • Improve content quality during migration rather than direct copying
- • Use Squarespace's SEO features to optimize page content
- • Create engaging visual content using Squarespace's design tools
- • Blog URLs may change, requiring redirect setup
- • Some Shopify apps' content may not transfer directly
Set Up URL Redirects and SEO
2-3 hoursConfigure 301 redirects from your Shopify URLs to corresponding Squarespace URLs to maintain SEO rankings and prevent broken links. Use Squarespace's URL redirect feature in Settings > Advanced > URL Redirects to map old product, collection, and page URLs to new ones. Update your sitemap, meta descriptions, and page titles for SEO optimization. Set up Google Analytics and Search Console integration to track performance after migration.
- • Create a comprehensive URL mapping spreadsheet before setting up redirects
- • Prioritize redirects for your highest-traffic pages first
- • Use Squarespace's built-in SEO tools for optimization
- • Missing redirects can significantly impact SEO rankings
- • Some complex URL structures may not redirect perfectly
Comprehensive Testing and Quality Assurance
4-6 hoursConduct thorough testing of your new Squarespace store including product browsing, cart functionality, checkout process, payment processing, and email notifications. Test on multiple devices and browsers to ensure responsive design works properly. Verify that all product variants, pricing, and inventory levels are correct. Test customer account creation, login, and password reset functionality. Review all imported content for formatting issues and broken links.
- • Create a testing checklist to ensure all functionality is verified
- • Test with different product combinations and shipping destinations
- • Have team members or trusted customers help with testing
- • Incomplete testing can lead to customer experience issues
- • Mobile testing is crucial as many customers shop on mobile devices
Go Live and Post-Migration Monitoring
2-4 hours initial, ongoing monitoringSwitch your domain from Shopify to Squarespace by updating DNS settings or transferring domain registration. Monitor your new store closely for the first 48-72 hours, watching for any issues with orders, payments, or customer accounts. Send announcement emails to your customer base about the new store design and improved features. Set up ongoing monitoring for site performance, SEO rankings, and conversion rates to ensure the migration was successful.
- • Schedule the go-live during low-traffic periods
- • Have customer support ready for increased inquiries
- • Monitor key metrics closely for the first week
- • DNS changes can take up to 48 hours to propagate globally
- • Have a rollback plan ready in case of critical issues
What will be migrated
Post-migration verification checklist
Verify these items after your Squarespace store is live.
Browse catalog and verify images, prices, descriptions
Test variant selection and inventory
Compare with Shopify export data
Complete full test purchase with real payment
Test each configured payment method
Test multiple addresses and zones
Verify for different locations
Test login, registration, password reset
Check order confirmations, shipping notices
Test key URLs redirect correctly
Check meta titles and descriptions
Test on various devices
Compare performance to Shopify
Verify Google Analytics data collection
Monitor Google Search Console
Common challenges and solutions
Key questions and answers for businesses migrating from Shopify to Squarespace, covering everything from timeline planning to feature comparisons.
How long does it typically take to migrate from Shopify to Squarespace?
Will I lose my SEO rankings when switching from Shopify to Squarespace?
Can I transfer my order history and customer data from Shopify to Squarespace?
What Shopify apps won't be available on Squarespace?
How do the ecommerce features compare between Shopify and Squarespace?
How much website downtime should I expect during the migration?
How should I test my new Squarespace site before going live?
Can I recreate my Shopify theme design on Squarespace?
Will my customers need to create new passwords after the migration?
How should I handle orders and inventory during the migration process?
How will my monthly costs change switching from Shopify to Squarespace?
Can I migrate my product reviews from Shopify to Squarespace?
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