Webflow to Squarespace Migration Guide

Begin by exporting all available data from your Webflow site through the Project Settings dashboard. Download your site's backup file and export any CMS collection data as CSV files. Since Webflow doesn't provide comprehensive export tools, you'll need to manually document your site structure, including pages, collections, and custom code. Take detailed screenshots of your current design, layout, and functionality for reference during the rebuild process.

Create your Squarespace account and select an appropriate plan based on your needs. For content creators and photographers, the Personal or Business plan typically provides sufficient features. Start with a 14-day free trial to test the platform before committing. Choose your initial domain settings, though you can modify these later during the domain transfer process.

Browse Squarespace's template gallery and select a design that closely matches your Webflow site's aesthetic and functionality. Consider templates specifically designed for your industry - photography, portfolio, or content-focused designs. Begin customizing the template using Squarespace's Style Editor to match your brand colors, fonts, and overall visual identity. Test the template's responsiveness across different devices to ensure it meets your design standards.

Begin manually recreating your website pages in Squarespace using the content from your Webflow site. Start with your homepage and primary navigation pages, then move to secondary content. Copy and paste text content, and re-upload images and media files to Squarespace's media library. Organize your content using Squarespace's page structure and navigation system, ensuring all important pages are included and properly categorized.

If your Webflow site includes a blog or CMS collections, recreate these in Squarespace's blog system. Import blog posts manually, ensuring all content, images, and metadata are properly transferred. Set up blog categories and tags to maintain your content organization. Configure your blog layout, post templates, and author information to match your previous setup while taking advantage of Squarespace's built-in blogging features.

Transfer your SEO settings from Webflow to Squarespace, including meta titles, descriptions, and structured data where possible. Set up Google Analytics and Google Search Console integration through Squarespace's built-in tools. Configure your site's SEO settings in the Marketing panel, including social media integration and search engine visibility. Review and optimize page titles, descriptions, and URL slugs for all migrated content.

If your Webflow site includes ecommerce functionality, configure Squarespace Commerce with your product catalog. Manually recreate products, ensuring you stay within Squarespace's 250 product variant limit if migrating from an unlimited Webflow setup. Set up product categories, inventory tracking, and pricing structures. Configure your checkout process, including payment methods, shipping options, and tax settings appropriate for your business location and customer base.

Recreate any contact forms, newsletter signups, or other interactive elements from your Webflow site using Squarespace's form builder. Set up email notifications, autoresponders, and form submission handling. Configure integrations with third-party services like Mailchimp, ConvertKit, or other tools you were using with Webflow. Test all forms and integrations to ensure they're working properly and data is being captured correctly.

Create a comprehensive redirect plan to maintain SEO value and user experience during the transition. Map all important URLs from your Webflow site to their new Squarespace equivalents. Set up 301 redirects in Squarespace's URL Redirects panel for all changed URLs, including blog posts, product pages, and landing pages. Prioritize redirects for your highest-traffic and most important pages to minimize SEO impact.

Plan your domain transfer carefully to minimize downtime and maintain email functionality. If your domain is currently managed through Webflow, prepare to transfer it to Squarespace or your preferred domain registrar. Configure DNS settings, including MX records for email if you use custom email addresses. Set up domain forwarding and ensure SSL certificates are properly configured for security and SEO benefits.

Conduct thorough testing of your new Squarespace site across multiple devices, browsers, and screen sizes. Test all functionality including forms, ecommerce features, navigation, and interactive elements. Verify that all content has been migrated correctly and that images and media files are displaying properly. Check loading speeds and optimize any elements that may be affecting performance, particularly important for content creators showcasing visual work.