Square Online to Wix Migration Guide
This guide walks you through migrating from Square Online to Wix's intuitive drag-and-drop platform, helping small businesses gain greater design flexibility and customization options while maintaining affordability.
Square Online to Wix Migration Preparation
Essential steps to prepare for migrating your online store from Square Online to Wix's affordable website builder platform
Export Product Data from Square Dashboard
Log into your Square Dashboard and navigate to Items & Orders > Items to export your product catalog as a CSV file. Make sure to include all product details, variants, pricing, and inventory levels in the export to ensure complete data transfer to Wix.
Choose Your Wix Business Plan
Select the appropriate Wix plan based on your needs: Business Basic ($27/mo) for essential features, Business Unlimited ($32/mo) for more storage and bandwidth, or Business VIP ($59/mo) for priority support. Consider your current Square Online traffic and storage requirements when deciding.
Set Up Wix Store Structure
Create your Wix account and use their drag-and-drop builder to design your store layout and navigation. Organize your product categories to match or improve upon your Square Online structure, taking advantage of Wix's user-friendly design tools.
Prepare Customer and Order Data
Export your customer information and order history from Square Dashboard for reference, though you'll need to manually recreate customer accounts in Wix. Document your top customers and recent orders to ensure continuity in customer service during the transition.
Configure Payment and Shipping Settings
Set up Wix Payments or connect your preferred payment processor, noting that you'll be moving away from Square's integrated payment system. Configure your shipping zones, rates, and tax settings to match your current Square Online setup.
Plan Domain and SEO Migration
Prepare to transfer your custom domain from Square Online to Wix through your domain registrar's control panel. Create a list of your current page URLs and plan 301 redirects to maintain SEO rankings during the platform switch.
Complete Migration Guide: Square Online to Wix
A comprehensive step-by-step process to migrate your online store from Square Online to Wix, designed for small businesses seeking affordable simplicity. This guide covers data export, platform setup, and optimization for businesses with straightforward product lines.
Export Product Data from Square Online
15-30 minutesLog into your Square Dashboard and navigate to Items & Orders > Items. Click the Export button and select CSV format to download your complete product catalog. The export will include product names, descriptions, prices, SKUs, categories, and inventory levels. Ensure you have admin access to your Square account before proceeding with the export.
- • Export during low-traffic hours to avoid missing recent orders
- • Verify all product categories are included in the export
- • Save the CSV file with a clear naming convention including the date
- • Square's CSV export may not include all product images - note these separately
- • Variant products may require manual restructuring due to Wix's 100-variant limit
Set Up Your Wix Account and Business Plan
30-45 minutesCreate a new Wix account and select a Business & eCommerce plan that supports online selling. Choose either the Business Basic, Business Unlimited, or Business VIP plan based on your needs. Complete the initial business setup by entering your company information, including business name, address, and contact details. Connect your domain or register a new one through Wix.
- • Business Basic plan is often sufficient for small businesses migrating from Square Online
- • Use the same business email address for consistency across platforms
- • Take advantage of Wix's 14-day money-back guarantee to test the platform
- • Ensure your chosen plan includes sufficient storage for your product images
- • Domain transfer may take 24-48 hours to complete
Select and Customize Your Wix Store Template
1-2 hoursBrowse Wix's eCommerce templates and select one that matches your brand aesthetic and product type. Focus on templates designed for your industry, whether it's retail, services, or local business. Customize the template's colors, fonts, and layout to match your existing brand identity from Square Online. Ensure the template supports the product display style you need.
- • Choose templates with built-in mobile responsiveness
- • Look for templates with prominent search and filter options if you have many products
- • Preview your template on mobile devices during customization
- • Some template changes cannot be undone - make decisions carefully
- • Complex customizations may require upgrading to higher-tier plans
Prepare and Import Product Data
2-4 hoursClean your Square Online CSV export to match Wix's import format requirements. Remove or consolidate products that exceed Wix's 100-variant limit per product. Use Wix's Store Manager to import your products via CSV, mapping fields like product name, description, price, and SKU to Wix's corresponding fields. Upload product images separately through Wix's media manager.
- • Create simplified product variants by grouping similar options
- • Optimize product images for web before uploading to improve site speed
- • Use Wix's bulk import feature for faster processing of large catalogs
- • Products with more than 100 variants must be split into separate listings
- • Image import may fail for files larger than 25MB
Export and Import Customer Data
1-2 hoursFrom Square Dashboard, export your customer list through the Customers section as a CSV file. Clean the customer data to remove duplicates and ensure email addresses are properly formatted. Import customers into Wix through the Contacts section in your Wix dashboard, mapping fields like name, email, phone, and address. Note that customer passwords cannot be transferred and will need to be reset.
- • Send customers a welcome email about the platform change with password reset instructions
- • Segment customers by purchase history for targeted marketing campaigns
- • Verify email addresses are valid before importing to maintain good deliverability
- • Customer purchase history may not transfer completely
- • GDPR compliance requires customer consent for data transfer in applicable regions
Configure Payment Processing
45 minutes - 1 hourSet up Wix Payments or connect your preferred payment processor in the Store Settings > Payments section. If you were using Square Payments, you'll need to transition to Wix Payments or integrate alternatives like PayPal, Stripe, or other supported gateways. Configure accepted payment methods, including credit cards, PayPal, and any local payment options. Test payment processing with small transactions to ensure everything works correctly.
- • Compare transaction fees between Wix Payments and other processors
- • Enable multiple payment options to reduce cart abandonment
- • Set up automatic tax calculation if available in your region
- • Payment processor approval may take 1-3 business days
- • Some payment methods may not be available in all countries
Set Up Shipping Options and Rates
30-45 minutesConfigure your shipping settings in Store Settings > Shipping & Fulfillment to match your current Square Online setup. Create shipping zones, set rates for different regions, and configure shipping methods like standard, expedited, and local delivery. If you offer free shipping thresholds, set these up in Wix's shipping rules. Integrate with shipping carriers if you use calculated shipping rates.
- • Copy your existing shipping rates from Square Online for consistency
- • Set up shipping confirmations and tracking notifications
- • Consider offering local pickup as an option for nearby customers
- • International shipping may require additional customs and tax configurations
- • Shipping calculator integrations may have additional monthly fees
Configure Tax Settings
20-30 minutesSet up tax collection in Store Settings > Taxes based on your business location and requirements. Configure automatic tax calculation for different regions, states, or countries where you're required to collect sales tax. If you were manually managing taxes in Square Online, take advantage of Wix's automated tax features. Verify tax rates are accurate for your primary selling regions.
- • Enable automatic tax updates to stay compliant with changing rates
- • Set up tax-exempt customer groups if needed for wholesale accounts
- • Consider using TaxJar integration for complex multi-state tax requirements
- • Tax compliance is your responsibility - verify all settings with your accountant
- • Some automated tax features may require higher-tier Wix plans
Migrate Website Content and Pages
2-3 hoursRecreate your essential pages from Square Online including About Us, Contact, Privacy Policy, Terms of Service, and any custom content pages. Copy and paste content while reformatting for Wix's editor. Set up your navigation menu to match your existing site structure. Ensure all internal links are updated to point to the correct Wix pages.
- • Use Wix's SEO Wiz to optimize page titles and meta descriptions
- • Maintain the same URL structure where possible for SEO benefits
- • Add your Google Analytics and other tracking codes to maintain data continuity
- • Some custom code from Square Online may not be compatible with Wix
- • Complex page layouts may require recreation rather than direct copying
Set Up 301 Redirects
1-2 hoursCreate 301 redirects from your old Square Online URLs to corresponding Wix pages to preserve SEO value and ensure customers can find your content. Use Wix's URL Redirect Manager in the SEO settings to map old product pages, category pages, and content pages to their new Wix equivalents. Focus on redirecting your most trafficked pages and any pages with external backlinks.
- • Use Google Search Console to identify your most important pages to redirect
- • Set up redirects for common misspellings and variations of your URLs
- • Test redirects using online redirect checker tools
- • Redirect limits may apply depending on your Wix plan
- • Some complex URL structures may not redirect perfectly
Comprehensive Testing and Quality Assurance
2-3 hoursConduct thorough testing of your new Wix store including product browsing, cart functionality, checkout process, and payment processing. Test on multiple devices and browsers to ensure compatibility. Verify that all imported products display correctly with proper images, descriptions, and pricing. Process test orders to confirm the entire customer journey works smoothly.
- • Create test customer accounts to verify the registration and login process
- • Test email notifications for orders, shipping, and customer communications
- • Check mobile responsiveness on various screen sizes
- • Use small amounts for payment testing to avoid unnecessary fees
- • Some features may behave differently in preview mode versus live site
Go Live and Post-Migration Monitoring
1 hour setup + ongoing monitoringPublish your Wix store and update your domain DNS settings to point to Wix hosting. Monitor your site closely for the first 48 hours to catch any issues quickly. Send an announcement to your customer base about the new platform, highlighting any improvements or new features. Set up ongoing monitoring for site performance, broken links, and customer feedback.
- • Schedule the go-live during low-traffic periods to minimize disruption
- • Prepare customer service responses for common migration-related questions
- • Monitor Google Search Console for crawl errors after the migration
- • DNS changes can take up to 48 hours to propagate globally
- • Keep your Square Online store accessible for a few days as backup
What will be migrated
Post-migration verification checklist
Verify these items after your Wix store is live.
Browse catalog and verify images, prices, descriptions
Test variant selection and inventory
Compare with Square Online export data
Complete full test purchase with real payment
Test each configured payment method
Test multiple addresses and zones
Verify for different locations
Test login, registration, password reset
Check order confirmations, shipping notices
Test key URLs redirect correctly
Check meta titles and descriptions
Test on various devices
Compare performance to Square Online
Verify Google Analytics data collection
Monitor Google Search Console
Common challenges and solutions
Essential questions and answers for businesses migrating from Square Online to Wix, covering data transfer, feature differences, and operational considerations.
How long does it typically take to migrate from Square Online to Wix?
Will I lose my search engine rankings when switching from Square Online to Wix?
Can I export my order history and customer data from Square Online?
What Square Online features won't be available in Wix?
How much will my monthly costs change when moving to Wix?
Will there be any downtime during the migration process?
Do I need to recreate my entire store design in Wix?
What happens to my customer accounts and passwords?
How should I test my new Wix store before going live?
Can I continue processing orders during the migration?
Will my product reviews transfer to Wix?
What apps or integrations will I need to replace when moving to Wix?
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