Moderate 2-4 days 12 steps

Square Online to Wix Migration Guide

Square Online
Wix

This guide walks you through migrating from Square Online to Wix's intuitive drag-and-drop platform, helping small businesses gain greater design flexibility and customization options while maintaining affordability.

Square Online to Wix Migration Preparation

Essential steps to prepare for migrating your online store from Square Online to Wix's affordable website builder platform

1

Export Product Data from Square Dashboard

Log into your Square Dashboard and navigate to Items & Orders > Items to export your product catalog as a CSV file. Make sure to include all product details, variants, pricing, and inventory levels in the export to ensure complete data transfer to Wix.

2

Choose Your Wix Business Plan

Select the appropriate Wix plan based on your needs: Business Basic ($27/mo) for essential features, Business Unlimited ($32/mo) for more storage and bandwidth, or Business VIP ($59/mo) for priority support. Consider your current Square Online traffic and storage requirements when deciding.

3

Set Up Wix Store Structure

Create your Wix account and use their drag-and-drop builder to design your store layout and navigation. Organize your product categories to match or improve upon your Square Online structure, taking advantage of Wix's user-friendly design tools.

4

Prepare Customer and Order Data

Export your customer information and order history from Square Dashboard for reference, though you'll need to manually recreate customer accounts in Wix. Document your top customers and recent orders to ensure continuity in customer service during the transition.

5

Configure Payment and Shipping Settings

Set up Wix Payments or connect your preferred payment processor, noting that you'll be moving away from Square's integrated payment system. Configure your shipping zones, rates, and tax settings to match your current Square Online setup.

6

Plan Domain and SEO Migration

Prepare to transfer your custom domain from Square Online to Wix through your domain registrar's control panel. Create a list of your current page URLs and plan 301 redirects to maintain SEO rankings during the platform switch.

Complete Migration Guide: Square Online to Wix

A comprehensive step-by-step process to migrate your online store from Square Online to Wix, designed for small businesses seeking affordable simplicity. This guide covers data export, platform setup, and optimization for businesses with straightforward product lines.

1

Export Product Data from Square Online

15-30 minutes

Log into your Square Dashboard and navigate to Items & Orders > Items. Click the Export button and select CSV format to download your complete product catalog. The export will include product names, descriptions, prices, SKUs, categories, and inventory levels. Ensure you have admin access to your Square account before proceeding with the export.

Tips:
  • • Export during low-traffic hours to avoid missing recent orders
  • • Verify all product categories are included in the export
  • • Save the CSV file with a clear naming convention including the date
Important:
  • • Square's CSV export may not include all product images - note these separately
  • • Variant products may require manual restructuring due to Wix's 100-variant limit
2

Set Up Your Wix Account and Business Plan

30-45 minutes

Create a new Wix account and select a Business & eCommerce plan that supports online selling. Choose either the Business Basic, Business Unlimited, or Business VIP plan based on your needs. Complete the initial business setup by entering your company information, including business name, address, and contact details. Connect your domain or register a new one through Wix.

Tips:
  • • Business Basic plan is often sufficient for small businesses migrating from Square Online
  • • Use the same business email address for consistency across platforms
  • • Take advantage of Wix's 14-day money-back guarantee to test the platform
Important:
  • • Ensure your chosen plan includes sufficient storage for your product images
  • • Domain transfer may take 24-48 hours to complete
3

Select and Customize Your Wix Store Template

1-2 hours

Browse Wix's eCommerce templates and select one that matches your brand aesthetic and product type. Focus on templates designed for your industry, whether it's retail, services, or local business. Customize the template's colors, fonts, and layout to match your existing brand identity from Square Online. Ensure the template supports the product display style you need.

Tips:
  • • Choose templates with built-in mobile responsiveness
  • • Look for templates with prominent search and filter options if you have many products
  • • Preview your template on mobile devices during customization
Important:
  • • Some template changes cannot be undone - make decisions carefully
  • • Complex customizations may require upgrading to higher-tier plans
4

Prepare and Import Product Data

2-4 hours

Clean your Square Online CSV export to match Wix's import format requirements. Remove or consolidate products that exceed Wix's 100-variant limit per product. Use Wix's Store Manager to import your products via CSV, mapping fields like product name, description, price, and SKU to Wix's corresponding fields. Upload product images separately through Wix's media manager.

Tips:
  • • Create simplified product variants by grouping similar options
  • • Optimize product images for web before uploading to improve site speed
  • • Use Wix's bulk import feature for faster processing of large catalogs
Important:
  • • Products with more than 100 variants must be split into separate listings
  • • Image import may fail for files larger than 25MB
5

Export and Import Customer Data

1-2 hours

From Square Dashboard, export your customer list through the Customers section as a CSV file. Clean the customer data to remove duplicates and ensure email addresses are properly formatted. Import customers into Wix through the Contacts section in your Wix dashboard, mapping fields like name, email, phone, and address. Note that customer passwords cannot be transferred and will need to be reset.

Tips:
  • • Send customers a welcome email about the platform change with password reset instructions
  • • Segment customers by purchase history for targeted marketing campaigns
  • • Verify email addresses are valid before importing to maintain good deliverability
Important:
  • • Customer purchase history may not transfer completely
  • • GDPR compliance requires customer consent for data transfer in applicable regions
6

Configure Payment Processing

45 minutes - 1 hour

Set up Wix Payments or connect your preferred payment processor in the Store Settings > Payments section. If you were using Square Payments, you'll need to transition to Wix Payments or integrate alternatives like PayPal, Stripe, or other supported gateways. Configure accepted payment methods, including credit cards, PayPal, and any local payment options. Test payment processing with small transactions to ensure everything works correctly.

Tips:
  • • Compare transaction fees between Wix Payments and other processors
  • • Enable multiple payment options to reduce cart abandonment
  • • Set up automatic tax calculation if available in your region
Important:
  • • Payment processor approval may take 1-3 business days
  • • Some payment methods may not be available in all countries
7

Set Up Shipping Options and Rates

30-45 minutes

Configure your shipping settings in Store Settings > Shipping & Fulfillment to match your current Square Online setup. Create shipping zones, set rates for different regions, and configure shipping methods like standard, expedited, and local delivery. If you offer free shipping thresholds, set these up in Wix's shipping rules. Integrate with shipping carriers if you use calculated shipping rates.

Tips:
  • • Copy your existing shipping rates from Square Online for consistency
  • • Set up shipping confirmations and tracking notifications
  • • Consider offering local pickup as an option for nearby customers
Important:
  • • International shipping may require additional customs and tax configurations
  • • Shipping calculator integrations may have additional monthly fees
8

Configure Tax Settings

20-30 minutes

Set up tax collection in Store Settings > Taxes based on your business location and requirements. Configure automatic tax calculation for different regions, states, or countries where you're required to collect sales tax. If you were manually managing taxes in Square Online, take advantage of Wix's automated tax features. Verify tax rates are accurate for your primary selling regions.

Tips:
  • • Enable automatic tax updates to stay compliant with changing rates
  • • Set up tax-exempt customer groups if needed for wholesale accounts
  • • Consider using TaxJar integration for complex multi-state tax requirements
Important:
  • • Tax compliance is your responsibility - verify all settings with your accountant
  • • Some automated tax features may require higher-tier Wix plans
9

Migrate Website Content and Pages

2-3 hours

Recreate your essential pages from Square Online including About Us, Contact, Privacy Policy, Terms of Service, and any custom content pages. Copy and paste content while reformatting for Wix's editor. Set up your navigation menu to match your existing site structure. Ensure all internal links are updated to point to the correct Wix pages.

Tips:
  • • Use Wix's SEO Wiz to optimize page titles and meta descriptions
  • • Maintain the same URL structure where possible for SEO benefits
  • • Add your Google Analytics and other tracking codes to maintain data continuity
Important:
  • • Some custom code from Square Online may not be compatible with Wix
  • • Complex page layouts may require recreation rather than direct copying
10

Set Up 301 Redirects

1-2 hours

Create 301 redirects from your old Square Online URLs to corresponding Wix pages to preserve SEO value and ensure customers can find your content. Use Wix's URL Redirect Manager in the SEO settings to map old product pages, category pages, and content pages to their new Wix equivalents. Focus on redirecting your most trafficked pages and any pages with external backlinks.

Tips:
  • • Use Google Search Console to identify your most important pages to redirect
  • • Set up redirects for common misspellings and variations of your URLs
  • • Test redirects using online redirect checker tools
Important:
  • • Redirect limits may apply depending on your Wix plan
  • • Some complex URL structures may not redirect perfectly
11

Comprehensive Testing and Quality Assurance

2-3 hours

Conduct thorough testing of your new Wix store including product browsing, cart functionality, checkout process, and payment processing. Test on multiple devices and browsers to ensure compatibility. Verify that all imported products display correctly with proper images, descriptions, and pricing. Process test orders to confirm the entire customer journey works smoothly.

Tips:
  • • Create test customer accounts to verify the registration and login process
  • • Test email notifications for orders, shipping, and customer communications
  • • Check mobile responsiveness on various screen sizes
Important:
  • • Use small amounts for payment testing to avoid unnecessary fees
  • • Some features may behave differently in preview mode versus live site
12

Go Live and Post-Migration Monitoring

1 hour setup + ongoing monitoring

Publish your Wix store and update your domain DNS settings to point to Wix hosting. Monitor your site closely for the first 48 hours to catch any issues quickly. Send an announcement to your customer base about the new platform, highlighting any improvements or new features. Set up ongoing monitoring for site performance, broken links, and customer feedback.

Tips:
  • • Schedule the go-live during low-traffic periods to minimize disruption
  • • Prepare customer service responses for common migration-related questions
  • • Monitor Google Search Console for crawl errors after the migration
Important:
  • • DNS changes can take up to 48 hours to propagate globally
  • • Keep your Square Online store accessible for a few days as backup

What will be migrated

products
Products, descriptions, SKUs, prices, images. Variants: Square Online supports Unlimited vs Wix's 100.
customers
Customer contact info, addresses, marketing preferences transfer. Passwords must be reset for security.
orders
Order history for reference. Consider importing last 3-6 months for customer service.
categories
Product categories transfer but may need restructuring for Wix.
blog posts
Blog content requires manual migration. Preserve SEO metadata and publish dates.
reviews
Product reviews require migration tools or review apps that work on both platforms.
discount codes
Discount codes must be manually recreated in Wix.
custom fields
Square Online custom fields can map to Wix equivalents but require manual configuration.
redirects
URL redirects must be manually created in Wix to preserve SEO.
gift cards
Active gift card balances need manual transfer or recreation in Wix.

Post-migration verification checklist

Verify these items after your Wix store is live.

All products display correctly Critical

Browse catalog and verify images, prices, descriptions

Product variants work properly Critical

Test variant selection and inventory

Inventory levels are accurate Critical

Compare with Square Online export data

Checkout completes successfully Critical

Complete full test purchase with real payment

All payment gateways process correctly Critical

Test each configured payment method

Shipping calculations are accurate Critical

Test multiple addresses and zones

Tax calculations match expectations Critical

Verify for different locations

Customer accounts work

Test login, registration, password reset

Email notifications send Critical

Check order confirmations, shipping notices

301 redirects from Square Online work Critical

Test key URLs redirect correctly

SEO metadata preserved

Check meta titles and descriptions

Mobile site displays properly

Test on various devices

Site speed is acceptable

Compare performance to Square Online

Analytics tracking active

Verify Google Analytics data collection

No 404 errors Critical

Monitor Google Search Console

Common challenges and solutions

Essential questions and answers for businesses migrating from Square Online to Wix, covering data transfer, feature differences, and operational considerations.

How long does it typically take to migrate from Square Online to Wix?
A complete migration usually takes 2-4 weeks depending on your product catalog size and customization needs. The CSV export from Square Dashboard is quick, but rebuilding your store design and testing all functionality on Wix requires additional time for proper setup.
Will I lose my search engine rankings when switching from Square Online to Wix?
You may experience temporary SEO impact since URLs will change and Wix uses different SEO structures. Set up proper 301 redirects and maintain your existing page titles and meta descriptions to minimize ranking loss during the transition.
Can I export my order history and customer data from Square Online?
Square Online allows CSV export of product data through the Square Dashboard, but order history and customer data have limited export options. You'll need to manually download transaction reports and may lose detailed customer purchase history in the migration.
What Square Online features won't be available in Wix?
Wix has fewer advanced ecommerce features compared to Square Online's integrated POS system and inventory management. You'll lose native Square payment processing integration and may need third-party apps for advanced inventory tracking and multi-location management.
How much will my monthly costs change when moving to Wix?
If you're on Square Online's free plan, you'll pay $27/month for Wix Business Basic, but you'll save on transaction fees. Square Online Plus ($29/mo) users will pay slightly less with Wix Business Basic ($27/mo), while Premium users ($79/mo) can significantly reduce costs with any Wix business plan.
Will there be any downtime during the migration process?
You can build your Wix store while keeping Square Online running, minimizing downtime to just the DNS switching period (2-48 hours). Plan the final switch during low-traffic periods and communicate the temporary change to customers in advance.
Do I need to recreate my entire store design in Wix?
Yes, you'll need to rebuild your store design using Wix's drag-and-drop editor since themes and layouts don't transfer between platforms. However, Wix offers many templates that can help you quickly recreate a similar look and feel to your Square Online store.
What happens to my customer accounts and passwords?
Customer passwords cannot be migrated due to security encryption, so customers will need to create new accounts or reset passwords on your Wix store. Export customer email lists from Square Online and send migration notifications with instructions for account setup on the new platform.
How should I test my new Wix store before going live?
Use Wix's preview mode to test all pages, checkout processes, and payment methods before publishing. Create test orders, verify product imports, check mobile responsiveness, and ensure all contact forms and integrations work properly before switching your domain.
Can I continue processing orders during the migration?
Keep your Square Online store operational while building on Wix to avoid losing sales. Only switch over when your Wix store is fully tested and ready, ensuring continuous order processing throughout the migration period.
Will my product reviews transfer to Wix?
Product reviews typically don't transfer automatically and aren't included in Square Online's CSV export. You'll need to manually copy important reviews or ask satisfied customers to leave new reviews on your Wix store after launch.
What apps or integrations will I need to replace when moving to Wix?
You'll lose Square's native POS and payment integrations, so explore Wix's App Market for alternatives like inventory management, email marketing, and analytics tools. Popular replacements include Wix Payments for processing and various third-party apps for advanced ecommerce features.

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