Webflow to Wix Migration Guide

Begin by exporting your existing data from Webflow's CMS and e-commerce sections. Navigate to your Webflow dashboard, go to the CMS tab, and export collections as CSV files for products, orders, and customer data. Since Webflow doesn't offer comprehensive export tools, you'll need to manually document your site structure, custom code, and design elements. Take screenshots of your current site layout, color schemes, fonts, and key design elements for reference during the Wix rebuild.

Create your Wix account and select an appropriate business plan that includes e-commerce functionality. Choose between Business Basic, Business Unlimited, or Business VIP based on your needs, keeping in mind Wix's 100 product variant limit. Verify your domain ownership if you plan to transfer your existing domain, or prepare to purchase a new domain through Wix. Complete the initial business setup by providing your company information, tax details, and business location.

Browse Wix's e-commerce templates and select one that closely matches your Webflow site's design and functionality. Use the Wix Editor to customize colors, fonts, and layout elements to match your brand identity from your Webflow site. Focus on recreating your homepage layout, product page structure, and navigation menu to maintain brand consistency. Configure your site's header, footer, and main navigation to match your original site structure.

Set up your product categories and collections in Wix to match your Webflow store structure. Create product categories, subcategories, and collections that align with your existing organization system. Configure product filters, sorting options, and search functionality to help customers navigate your catalog effectively. Since Wix limits you to 100 product variants total, carefully plan your product structure to stay within this constraint while maintaining your core offerings.

Import your products from the Webflow CSV export into Wix's product management system. Manually recreate each product listing with titles, descriptions, prices, and inventory levels from your exported data. Upload product images and optimize them for web performance, ensuring they match the quality and style of your original Webflow store. Configure product variants, SKUs, and inventory tracking for each item while staying within Wix's 100 variant limit.

Import customer information from your Webflow CSV export into Wix's customer management system. Create customer accounts manually or use Wix's bulk import tools where available, including customer names, email addresses, and order history. Since passwords cannot be migrated, prepare to send password reset instructions to all existing customers. Set up customer groups or segments if you had different customer tiers in your Webflow store.

Set up payment gateways in Wix to match or improve upon your Webflow payment options. Configure Wix Payments, PayPal, Stripe, or other supported payment processors based on your business needs and customer preferences. Test payment processing with small transactions to ensure everything works correctly. Set up payment confirmation emails and receipt templates to match your brand styling from your original Webflow store.

Configure shipping zones, rates, and methods to match your existing Webflow shipping setup. Create shipping rules for different regions, weight ranges, and product types using Wix's shipping calculator. Set up flat rate shipping, calculated shipping, or free shipping thresholds based on your business model. Configure shipping confirmation emails and tracking integration if you use third-party shipping services.

Set up tax calculations in Wix to comply with your local tax requirements and match your Webflow tax configuration. Configure tax rates for different regions, product categories, and customer types as needed. Enable automatic tax calculation for applicable jurisdictions and set up tax-exempt customer groups if required. Ensure tax display settings match your previous store's customer experience.

Recreate your essential pages from Webflow including About Us, Contact, Privacy Policy, Terms of Service, and FAQ pages. Copy content directly from your Webflow site and paste it into corresponding Wix pages, adjusting formatting as needed. Set up contact forms, newsletter signups, and other interactive elements to match your original site functionality. Create blog posts or content pages if they were part of your Webflow site structure.

Configure 301 redirects from your old Webflow URLs to corresponding Wix pages to maintain SEO value and prevent broken links. Set up Wix's SEO tools including meta titles, descriptions, and alt tags for images to match or improve upon your Webflow SEO setup. Submit your new sitemap to Google Search Console and update any existing Google My Business listings with your new Wix site URL.