Wix to Shopify Migration Guide

Begin by exporting your store data from Wix through the dashboard's export functionality. Navigate to your Wix store dashboard and access the 'Store' section to export products via CSV. For customer data, go to 'Contacts' and export your customer list. Note that order history and some custom fields may require manual documentation as Wix has limited export capabilities for transaction data.

Create your Shopify account and configure basic store settings including store name, address, and currency. Choose your Shopify plan based on your business needs - Basic Shopify works well for most SMB operations migrating from Wix. Complete the initial setup wizard, ensuring your store timezone and currency match your previous Wix configuration. Set up your admin user account and configure basic store policies.

Browse Shopify's theme store and select a theme that matches your brand aesthetic and functional requirements. Consider themes that work well for your product types and customer experience goals. Install your chosen theme and begin basic customization including logo upload, color scheme adjustment, and font selection. Configure the header, footer, and navigation structure to match your previous Wix store layout where possible.

Clean and format your exported Wix product CSV to match Shopify's import requirements. Map Wix fields to corresponding Shopify fields, ensuring product titles, descriptions, prices, and inventory levels are correctly formatted. Upload product images to Shopify or use image URLs if hosting externally. Use Shopify's CSV import tool or consider apps like Matrixify for more complex imports with variants and custom fields.

Format your exported Wix customer data to match Shopify's customer import CSV template. Include essential fields like email addresses, names, phone numbers, and addresses while ensuring GDPR compliance. Import customers through Shopify's admin panel using the customer import feature. Note that customer passwords cannot be transferred, so customers will need to reset their passwords on first login to your new Shopify store.

Set up Shopify Payments if available in your region, or configure your preferred third-party payment processors that you used with Wix. Navigate to Settings > Payments in your Shopify admin to add payment methods including credit cards, PayPal, and any regional payment options. Configure payment settings including currency, transaction fees, and fraud protection. Test payment processing in Shopify's test mode to ensure everything functions correctly.

Configure shipping zones, rates, and methods in Shopify's shipping settings to match or improve upon your previous Wix setup. Create shipping profiles for different product types if needed, and set up calculated shipping rates using Shopify's carrier partnerships or flat-rate shipping. Configure shipping zones based on your target markets and integrate with shipping carriers for real-time rates and label printing if desired.

Set up tax configuration in Shopify based on your business location and where you sell. Configure automatic tax calculations for your primary markets, and set up tax overrides for specific products or regions as needed. If you're in the US, enable Shopify's automatic sales tax calculation feature. For international businesses, configure VAT or other applicable tax systems and ensure compliance with local tax regulations.

Recreate important pages from your Wix store including About Us, Contact, Privacy Policy, Terms of Service, and any custom landing pages. Use Shopify's page editor to build these pages, maintaining your brand voice and important SEO content. Set up your blog if you had one on Wix, and consider using Shopify's built-in blogging platform or integrating with external blog platforms. Configure your navigation menus to include all important pages.

Create 301 redirects from your old Wix URLs to corresponding Shopify URLs to maintain SEO rankings and ensure customers can find your products. Use Shopify's URL redirect feature in the admin panel to map old product pages, category pages, and content pages to their new locations. For complex redirect scenarios, consider using Shopify apps like Redirect Manager or TinyIMG for bulk redirect management.

Take advantage of Shopify's robust app ecosystem by installing essential apps for your business needs. Consider apps for email marketing, customer reviews, inventory management, and analytics that may provide better functionality than what was available on Wix. Popular starter apps include Klaviyo for email marketing, Judge.me for reviews, and Google Analytics Enhanced Ecommerce for tracking. Configure each app according to your business requirements.