226ers.co.za revenue estimates

The analysis starts from the reliable SEO data indicating approximately 500 organic search visitors per month. Based on typical e-commerce industry benchmarks for sports nutrition and endurance supplements, paid search traffic is commonly estimated at about 30% of organic traffic for a niche but growing brand, resulting in roughly 150 paid visitors monthly. Direct traffic, including repeat customers and brand searches, tends to be about 40% of combined organic and paid traffic, estimated around 260 visitors. Social media and referral traffic combined generally add another 290 visitors, aligning with typical traffic distribution in niche health and sports nutrition markets. Thus, total monthly traffic sums to approximately 1200 visitors from all sources. The store operates in the sports nutrition vertical, focusing on endurance athletes with premium, natural ingredient products. Pricing on the site shows products mainly priced in South African Rand (ZAR), confirming the primary currency. Prices range widely, with popular endurance nutrition packs around R500 to R1800, which translates approximately to an average order value near $40 USD after currency conversion. Conversion rates in health supplement e-commerce typically range from 2% to 3%. Given the niche, premium positioning, and specialized product mix, a 2.5% conversion rate is a reasonable estimate. Multiplying total estimated visitors (1200) by conversion rate (2.5%) yields about 30 orders per month. Multiplying orders by average order value ($40) produces an estimated monthly revenue of $12,000 USD. This methodology synthesizes reliable SEO data, observed product pricing, industry benchmarks for traffic composition and conversion rates, and market context for South African sports nutrition e-commerce stores.