allbirds.com revenue estimates

Estimates derived from publicly available web analytics data from tools like Semrush and Similarweb, showing September 2025 total visits around 1-1.9M with organic search at ~406K (19-20% of traffic), paid search at ~16K (under 1-10%), direct as the largest source (35-60%), and others including social and referrals making up the balance; adjusted slightly upward for November 2025 trends despite reported declines using industry benchmarks for ecommerce fashion/footwear sites. Revenue calculated as total traffic × industry-standard conversion rate of 2-3% for mature direct-to-consumer brands × estimated AOV of $130-140 based on product pricing from site analysis (e.g., wool runners ~$100-150, typical mix of shoes and apparel). AOV informed by web research on Allbirds pricing, premium sustainable positioning, and ecommerce performance metrics. Conversion rate uses benchmarks for apparel/footwear DTC brands with strong brand recognition (Allbirds as mature public company, high domain authority, top organic keywords like 'allbirds' at position 1). Traffic composition aligns with industry ratios: direct heavy (40-60%) for branded sites, organic 15-25%, paid 5-10%, per ecommerce analytics benchmarks. Primary currency USD from US headquarters and site analysis. Industry confirmed via company profiles and product focus on sustainable shoes.