scentbird.com revenue estimates

Starting from the reliable SEO data showing approximately 50,335 organic search visitors per month, industry benchmarks for beauty and cosmetics ecommerce suggest that organic traffic typically accounts for about 3-5% of total traffic on well-established stores. Given Scentbird's reported total visits of around 14.85 million per month from multiple sources including SEMrush and similar traffic analytics platforms, paid search likely contributes roughly 3-5% of total visits, which translates to approximately 500,000 paid search visitors monthly. Total monthly traffic is thus estimated around 14.85 million, incorporating organic, paid, direct, social, and referral channels. Monthly revenue is derived from reported data indicating $13.66 million in July 2025 revenue with about 132,787 transactions, implying an average order value (AOV) between $100 and $125. Using the midpoint AOV estimate of $103 and a conversion rate range of 1.5%-2.0% typical for subscription and beauty ecommerce, a 2.1% conversion rate fits well with their sales volume and sessions data. The primary currency is USD, consistent with their US market focus. The industry vertical is Beauty and Cosmetics, specializing in fragrance subscription services and direct fragrance sales, positioning Scentbird as a premium, innovative player with a subscription model allowing users to try designer scents affordably. This estimation approach integrates reliable SEO data, publicly available ecommerce performance metrics, and industry benchmarks for traffic composition, conversion rates, and pricing, adjusted for the store's maturity, brand recognition, and geographic focus mainly on the US market.