allbirds.fr revenue estimates

Estimates for allbirds.fr derived from web research on the parent brand allbirds.com, which shows monthly traffic of 1.2-2.25M visits primarily from direct (39-60%), organic search (15-22%, ~384-420K visitors), and paid search (under 10%, ~17K visitors), adjusted downward for the French localized site based on ecommerce performance metrics for international DTC brand extensions and industry benchmarks indicating regional sites receive 3-8% of global traffic for mature brands with established presence in Europe. Total traffic estimated at 75K monthly visitors using typical ratios for fashion/footwear ecommerce: direct 45%, organic 25-30%, paid 5-10%, social/referral 15-20%. Conversion rate of 2.5% aligns with industry benchmarks for premium sustainable apparel/footwear DTC brands (2-3%). AOV of $130 (approx. €120) based on product pricing analysis from Allbirds sites (shoes €100-150), consistent with ecommerce metrics for similar premium positioning. Monthly revenue calculated as total traffic × conversion rate × AOV, converted to USD using average exchange rates. Store maturity considered as extension of a public company (launched 2016, international expansion including Europe), with geographic focus on France/EU market; brand recognition high but traffic scaled for .fr ccTLD vs. .com. SEO visibility inferred from strong global organic performance on branded terms, with typical industry organic/paid/direct ratios applied due to lack of domain-specific data.