cakesbody.com revenue estimates

Using reliable SEO data, the store receives about 30,208 organic search visitors monthly. Given CAKES Body's significant brand recognition, viral TikTok origins, and active paid media presence on Facebook and Instagram, paid search traffic is estimated at roughly 30% of organic traffic, around 9,000 visitors per month, based on typical ecommerce traffic composition benchmarks. Direct, social, and referral traffic combined generally match or slightly exceed organic plus paid traffic for a DTC brand with strong social presence, so total monthly traffic is approximated at 50,000 visitors. The store's product pricing, visible from their website and public mentions, suggests an average order value near $70, consistent with niche apparel/accessory items. Conversion rates for apparel DTC ecommerce typically range from 2% to 4%; given CAKES Body's viral marketing success and engaged audience, a 3.5% conversion rate is reasonable. Monthly revenue is therefore estimated as total traffic multiplied by conversion rate and average order value (50,000 * 3.5% * $70 ≈ $2.5 million). The primary currency is USD, as the company is US-based and markets primarily in the United States. The industry vertical is apparel/accessories specializing in innovative nipple covers and related products. These estimates are derived from ecommerce performance metrics, industry benchmarks for traffic and conversion in DTC apparel, product pricing and mix observed on the site, the brand's market positioning as a viral and moderately premium DTC startup, and geographic focus on the US market.