ruheinda.com revenue estimates

Estimates are based on industry benchmarks for mid-sized D2C ecommerce stores in the home and bathroom fittings vertical operating in India. Ruhe India is identified as a premium brand specializing in bathroom and kitchen fittings, with reviews indicating a mature product range and active customer base. Monthly traffic is extrapolated from a reported figure of approximately 255,200 total visits (including organic, paid, direct, referral, and social). Industry averages for organic to paid traffic ratios in similar verticals suggest organic search comprises about 60% of total traffic, with paid search around 12%. Conversion rates for premium home goods ecommerce in India typically range from 2-3%, so a midpoint of 2.5% is applied. Average order value is inferred from product pricing visible on the site and customer reviews mentioning order values around INR 6,000 (~USD 75-80), adjusted upward to account for higher-end product mixes, resulting in an average order value estimate of approximately USD 120. Monthly revenue is calculated by multiplying total monthly visitors by conversion rate and average order value. The primary currency is INR, as the company is based in India and prices include applicable Indian taxes. The methodology integrates publicly available traffic data, ecommerce performance metrics, product pricing analysis, customer reviews, and typical market conversion benchmarks for the category and region.