caps-direct.com revenue estimates

Estimates derived from web research identifying caps-direct.com as an established ecommerce store in custom headwear since 2002, operating in the promotional products vertical with mid-range pricing on embroidered caps and apparel (typically $20-$100 per item based on product mix). Assumed moderate store maturity and brand recognition in B2B promotional merchandise market, with US geographic focus indicated by USD pricing and content. Used industry benchmarks for ecommerce in apparel/promotional goods: organic search typically 20-30% of total traffic for niche sites (estimated 25,000 monthly visits scaled down for domain size), paid search 10-20% emphasizing Google Ads for product keywords, direct 15-20% reflecting some brand loyalty, social/referral 20-25% from platforms like Facebook/LinkedIn for B2B, and remaining from emails/other. Total traffic benchmarked against similar niche apparel stores (5,000-50,000 monthly visits). Conversion rate at 2.8% aligns with ecommerce averages for apparel (2-3%). AOV of $65 estimated from observed product pricing and typical custom order bundles (hats $25-50, bulk discounts). Revenue calculated as total traffic × conversion rate × AOV, adjusted conservatively for B2B order patterns and industry performance metrics showing 1-5% conversion with $50-100 AOV. Traffic composition ratios (organic:paid:direct:social:referral ≈ 21:12:20:25:22%) drawn from ecommerce analytics benchmarks; no direct SEO data available, so relied on vertical norms for domain authority equivalents in promotional products.