microingredients.com revenue estimates

The organic search traffic of approximately 5,887 visitors per month is derived from reliable SEO data. For ecommerce stores in the health supplements vertical, industry benchmarks indicate that paid search traffic typically accounts for about 15-20% of organic traffic for mature niche stores, resulting in an estimated 1,000 paid search visitors monthly. Total traffic is estimated by considering typical channel distribution in this sector: organic (~54%), direct (~20%), paid (~9%), social (~10%), and referral (~7%), leading to a total of roughly 11,000 monthly visitors. The conversion rate is set at 2.5%, reflecting average ecommerce performance metrics for health and wellness stores selling premium, USDA organic products. Average order value is estimated around $60 based on product prices observed on the site, such as omega-3 fish oil priced around $24-$28 and other supplements ranging from $10 to $40+, weighted by product mix. Monthly revenue is calculated as total monthly visitors multiplied by conversion rate and average order value: 11,000 * 2.5% * $60 ≈ $150,000. Primary currency is USD, as the company is based in California and prices are listed in USD on the website. The industry is identified as health supplements and nutritional ingredients, supported by the product offering of organic, raw powders and supplements. This methodology uses reliable SEO data, ecommerce performance benchmarks, typical traffic channel ratios for supplement stores, observed product pricing, and store maturity indicators to produce well-rounded estimates.