capyera.com revenue estimates

Estimates are based on web research, industry benchmarks for small to mid-sized ecommerce stores, and publicly available data. The store specializes in capybara-themed plushies and apparel, a niche but growing segment. With a domain active since 2023 and a strong social media presence (50k+ Instagram followers), it likely attracts a mix of direct, social, and referral traffic. The absence of prominent SEO visibility and lack of major review platform mentions suggests modest organic search traffic. Paid search is estimated as a smaller fraction, typical for stores investing in social media over Google Ads. Total monthly traffic is estimated by combining all sources, assuming most visitors arrive via social and direct channels (common for Instagram-centric brands). Monthly revenue is calculated by multiplying estimated monthly orders (300, based on 6,000 visitors and a 2% conversion rate) by an average order value of $40, reflecting product pricing and mix observed on the site. The conversion rate is based on industry averages for novelty and plush ecommerce. The primary currency is USD, consistent with the store's global shipping and product pricing. The industry is classified as 'Novelty Plush & Apparel,' given the focus on themed plush toys and clothing. All figures are illustrative and should be validated with direct analytics for precision.