cassacollective.com.au revenue estimates

The estimates rely primarily on industry benchmarks for mid-sized Australian lifestyle and home decor ecommerce stores, as cassacollective.com.au appears to operate in this niche based on its name and typical product mix observed in related stores. Without direct SEO data, organic search traffic is approximated using common organic traffic shares (55%–60%) for lifestyle ecommerce brands in Australia, adjusted for the store's likely mid-tier domain authority and niche market presence. Paid search traffic is estimated as a smaller fraction (~7–10%) reflecting typical paid search use in this vertical. Total monthly traffic calculation also includes estimated direct, social, and referral visitors, which typically comprise 30–35% of total visits in this industry, based on publicly available ecommerce traffic composition data. Conversion rate is set at 2.5%, representing average performance for lifestyle ecommerce sites. Average order value is inferred as approximately AUD 180 (~USD 120) from product price ranges typical in this market segment. Revenue is derived by multiplying total traffic by conversion rate and average order value, converted to USD at current exchange rates. Currency is assigned as AUD based on the domain (.com.au) and market focus. This approach integrates ecommerce performance metrics, web research on similar Australian lifestyle stores, and general traffic source distributions common to mid-level ecommerce businesses.