chaiguys.shop revenue estimates

Estimates derived from web research identifying chaiguys.shop as a legitimate e-commerce store selling authentic Indian masala chai, kadak chai, and spice blends, with a trust score of 70/100 indicating moderate safety and newness. Industry benchmarks for niche food/beverage DTC brands (e.g., small CPG e-commerce with low brand recognition) suggest total monthly traffic of 2,000-5,000 visitors for emerging stores, with traffic composition at 25% organic, 35% paid search (heavy reliance on Google Ads as seen in similar chai brands optimizing PPC), 20% direct, 10% social, and 10% referral based on ecommerce performance metrics for UK/US-focused food sites. Organic traffic estimated low due to likely low domain authority and limited SEO visibility for new domains in competitive food vertical. Paid traffic prioritized higher per case studies of comparable brands showing ad spend growth (e.g., 45% increase in profitable Google spend). Product pricing inferred from chai/spice blends category (typical AOV $40-60 USD for premium 'soul-warming' positioned mixes), yielding 2.5% conversion rate from food e-commerce averages (1.5-3.5% for DTC grocery). Monthly revenue calculated as total traffic × conversion rate × AOV, aligning with small-scale CPG benchmarks ($10k-30k/month for startups pre-physical expansion). Store maturity assessed as early-stage (focus on online chai range, UK base with global ambitions), budget-premium positioning, English/USD markets via tech stack and competitor data.