cocoon.pk revenue estimates

Starting with the reliable SEO data indicating approximately 63 organic search visitors per month, industry benchmarks for e-commerce in women's clothing suggest that paid search traffic often exceeds organic traffic by 1.5 to 2 times for emerging brands in competitive markets, leading to an estimated paid search traffic of about 120 monthly visitors. Considering typical traffic source distributions in similar fashion retail stores, direct traffic (brand recognition and returning customers), social media (influencer marketing and trends on platforms like TikTok), and referral traffic combined often contribute roughly double the organic plus paid traffic, yielding a total estimated monthly traffic of approximately 400 visitors. Regarding conversion rate, women's fashion e-commerce in developing markets like Pakistan typically sees conversion rates between 1.5% and 3%, with a median around 2.5%. Given Cocoon.pk's focus on quality, sustainable fabrics, and premium positioning, a 2.5% conversion rate is reasonable. The product pricing observed on the website and market research indicates an average order value around 10,000 PKR (approximately 60 USD), consistent with the premium but affordable ethnic wear and sustainable fabrics segment. Multiplying the total estimated monthly visitors (400) by the conversion rate (2.5%) and average order value (60 USD) provides an estimated monthly revenue of roughly 3,500 USD. The primary currency used on the site is Pakistani Rupee (PKR), as the store operates mainly in Pakistan with local pricing and cash on delivery options. The industry vertical is women's fashion/apparel, focusing on modern, elegant, and sustainable ethnic wear. These estimates are based on reliable SEO data for organic traffic, typical e-commerce traffic composition ratios, conversion rates and average order values documented in industry benchmarks, publicly available product and pricing information from the store website, and market analysis of Pakistan's female consumer e-commerce trends.