ellisonstudios.com revenue estimates

The estimate is primarily based on the reliable SEO data indicating approximately 1,300 organic search visitors per month. Industry benchmarks for premium furniture ecommerce stores suggest that paid search traffic often ranges from 40% to 60% of organic traffic, considering the niche and brand maturity; thus, paid search is estimated at about 650 visitors monthly. Typical traffic composition for such stores includes organic (approx. 33%), paid search (approx. 17%), direct traffic (approx. 33%), social and referral traffic (approx. 17%), resulting in a total estimated monthly traffic of around 3,900 visitors. Conversion rates for luxury furniture ecommerce average around 2% to 3%, so a 2.5% conversion rate is assumed based on industry performance metrics and store positioning. The pricing analysis from the product catalog shows premium price points—sofas range from about $3,000 to over $9,000 AUD, with many products near the $2,000 AUD mark, leading to an estimated average order value of roughly $2,000 AUD. Given the store is Australian-based with a strong local presence and uses AUD pricing, the primary currency is Australian Dollar (AUD). The vertical is identified as premium furniture and home decor, supported by product assortment, price positioning, and design aesthetics. Monthly revenue is derived by multiplying total monthly visitors (3,900) by the conversion rate (2.5%), yielding approximately 98 orders per month. Multiplying orders by the average order value ($2,000 AUD) results in estimated monthly revenue of about $196,000 AUD, which converts roughly to $520,000 USD using a typical exchange rate. These estimates incorporate the store’s market positioning, geographic focus, and typical ecommerce traffic and conversion benchmarks for similar premium furniture retailers.