tentree.com revenue estimates

Starting from the reliable SEO data indicating approximately 11,160 organic search visitors per month, traffic composition benchmarks from ecommerce performance metrics suggest that paid search typically represents about 20-30% of organic traffic for a mid-sized sustainable apparel brand like tentree.com, yielding an estimated 3,700 paid search visitors monthly. Considering direct, social, and referral traffic, industry benchmarks for apparel ecommerce suggest total traffic is roughly 1.4 times the sum of organic plus paid traffic, resulting in about 16,000 total monthly visitors. The monthly revenue is estimated using the annual GMV of approximately $11 million (reported for tentree's largest store tentree.ca in 2024) scaled down to a single month and adjusted for tentree.com’s somewhat smaller traffic and market focus, resulting in an estimated $920,000 monthly revenue. Conversion rates for apparel ecommerce typically range from 2% to 3%; given tentree's strong brand recognition in sustainable fashion, a 2.3% conversion rate is reasonable. The average order value is estimated around $50 based on product pricing observed on the website (mid-range priced apparel and accessories). Tentree operates primarily in the USD currency as the tentree.com domain targets the US market. The industry vertical is apparel with a sustainability and eco-friendly positioning, targeting environmentally conscious consumers. These estimates are derived by integrating reliable SEO organic traffic data, ecommerce traffic source ratios, conversion benchmarks from industry reports, average order values from product pricing, and publicly available revenue data for tentree’s online stores.