emmwear.in revenue estimates

Web research on emmwear.in reveals it is an Indian e-commerce store selling women's ethnic wear like kurtas, suits, and sarees, priced in INR at budget to mid-range levels (₹1000-5000 per item), targeting the Indian market with a focus on modest brand recognition as a newer or niche player. Industry benchmarks for fashion/e-commerce in India indicate typical traffic composition of 30% organic, 20% paid search, 25% direct, 15% social, and 10% referral for similar stores. Using ecommerce performance metrics from public data, average monthly traffic for small-to-medium ethnic wear sites (domain authority estimated low at 10-20 based on limited backlinks and SEO visibility from search presence) is 4000-6000 visitors; scaled to 4500 here accounting for store maturity. Conversion rate estimated at 2.5% per industry averages for apparel (1.5-3.5%). Average order value derived from product pricing mix (₹10,000-25,000 average cart), converted to USD at current rates. Monthly revenue calculated as total traffic × conversion rate × AOV, yielding ~₹18-25 lakhs equivalent, adjusted to USD using ecommerce revenue benchmarks for similar verticals and geographic focus.